Posted on: August 12, 2020

Getting the most out of all aspects of social media marketing

Social media can be a great marketing tool if used correctly. Many businesses now use social media sites such as Facebook, Instagram and Twitter as part of their online marketing, but do they use it to its full potential? When people think of social media marketing, they normally think or either pay per click types of advertising within the social media websites, or simply of creating a business page and promoting it to gain likes / followers and build up a community etc. If you are able to do both of these then you are more likely to engage with potential customers quicker and boost traffic to your website. Social media is also a great place to create a buzz about your product or service. It is a place for consumers to discuss a products or services with their friends and family and make recommendations. It is very important to read any comments made about your business and proactively respond to positive and also negative comments. If the comment is negative, it is possibly even more important to respond to than a positive one as a negative comment is often said to have 5 times the and therefore it makes […]

Posted on: July 19, 2020

If you are a business owner, remember to advertise your business!

As a business owner there is a lot to think about and marketing can easily get pushed to the back, especially at times when work is coming in thick and fast. When work is going well you may stop or cut don on your marketing but not doing any marketing could leave you high and dry with no work after the initial period is over. This can then mean it takes weeks if not months to build up work again. Marketing doesn’t have to cost the earth, although often you do get out of it what you put in. If you are willing to spend a bit of your own time on marketing then you could save money on paying someone else to do it, but I would only do this if you are confident that you know exactly what you are doing . Many marketing companies are happy and want you to get involved in the marketing. Actually, it is extremely hard to do it if the business doesn’t help out with information etc.  If you only have a small budget then social media marketing is a good place to start as there doesn’t have to be a cost […]

Posted on: June 11, 2020

Carrying out keyword research is vital when it comes to online marketing

If you are looking at doing some online marketing then you need to ensure that you carry out plenty of key word research. This is vital if you want to ensure you are investing your money in the best possible places and targeting the phrases that are going to not only attract visitors but the right sort of visitors. Online marketing is a huge area that there are many different elements too. One of the biggest is Search Engine Optimisation and this is effectively improving your site in certain ways to get in moved up on the search engine results pages. Once you have your list of keywords or phrases, it is important to find out where you currently rank. It may be that you already rank number one for a particular phrase, and although you may still want to focus on that to stay at the top you may not want to put much of your budget in to it. Equally if you are no where to be seen for a phrase and it is extremely competitive then you may decide to target that at a later date when you have more money to invest.  Keyword research is vital […]

Posted on: May 5, 2020

Will our smart phones eventually replace our computers?

The vast majority of individuals between the ages of eight to eighty have a mobile device of some sort with most either owning a smartphone or having access to one so it is not surprising that people are questioning the need for a home computer or laptop. The vast majority of tasks can be completed without any problem on a smartphone ranging from reading and sending emails to doing an online shop but are there applications that do not translate well from a computer to a mobile device or should we all just ditch our cumbersome computers and buy a top of the range smartphone instead? As had previously been stated for most ordinary people’s needs a mobile device is fine but if you are a person who uses a computer to write more than an occasional letter perhaps your are an author or journalist then a smartphone just will not do. The frustration of trying to type on a small keyboard is one of the main problems as is the ability to organise your work and format it appropriately. If you enjoy photography and like to manipulate the images you have captured, a computer makes this process much easier […]

Posted on: April 9, 2020

Designing your business website for the first time

When you make the decision to increase your company’s web presence by developing a website it can be a daunting prospect especially if your computer skills are not advanced. There are two main choices open to you and those are to learn the skills to do this yourself or to employ the services of a web developer to design your business website for you. If you decide to build your own website there are lots of online videos and other content to instruct and enable you to develop an individual site however there are also companies that offer a template based design so that some of the basic programming has been done and you only need to upload your company details and images. This is beneficial to many who are unsure of their competency in this area and can result in a simple web presence with little cost. If you have sufficient funds in your marketing budget it is probably wise to employ a web developer to design and build your business site as the resulting site will look more professional overall and will be able to be optimised so that it ranks higher on searches made, thus hopefully producing […]