Posted on: June 16, 2019

Receiving feedback from your customers

Customer feedback is vital and most successful businesses put a lot of time and effort into finding out what their customers think about their products or services. It may be that they want to know what their customers think about their website or if they could offer any other features that would make the ordering process easier, for example. They may also be interested in knowing how you would rate a product or service they supplied. This information can be like gold dust and if you act on it and make improvements where needed, it can really help improve the overall experience your customers have. Some website do this with great success but other companies struggle to get a response from surveys they send out. When someone places an order with you, ask them if you are able to contact them in the future regarding the experience with your business. Once you have permission you can then add them to a mailing list to send out an email asking for feedback. If you can personalise the email showing their name and the item they bought, you are more likely to get a higher response rate than if you sent out […]

Posted on: May 17, 2019

Managing your social media accounts

Lots of companies and businesses are seeing to advantages of using social media as part of their marketing plans and have therefore allowed a proportion of their budget to allow time to be invested in this area. There are many advantages to using social media marketing including cost. There may be no upfront costs directly with setting up profiles on the social media sites although it will need some time invested in to it. Social media marketing can allow you to connect with a huge number of people in real time and can also allow you to reach audiences that you may have previously not of had a way of contacting. Often finding the time to manage your accounts can be tricky, especially if you have other jobs within the business. You may struggle and find that you are having to work in the evenings to fit it all in. If you find that you do not have the time to manage your social media accounts in-house then you may look to outsource it to a marketing agency. This will be a little more costly but often you will get a good return on your investment. Doing this will free […]

Posted on: April 10, 2019

Using analytics to aid you in your redesign

After your website has been live for a certain time you may decide it’s time for a redesign. You may have added a lot of additional content on over the past year or so and feel that the site is looking a little cluttered and disjointed, or you may have changed your logo and colour ways and want to reflect this in the site. When doing a redesign it is important to always think about what your customers will want on the site not just what looks good. Using tracking and analytical software such as Google analytics will allow you to drive down in to your website and find out about issues with certain pages or even elements on a page. In Analytics you can set up a number of different ways to track what your visitors do when they visit your site. You can also set up your own goals such as completions of a brochure request or call back. This will allow you to compare week by week or month by month etc. to see how your site is performing. You will be able to check which pages a visitor landed on, how long they spent on the […]

Posted on: March 27, 2019

SEO – understanding the basics and implementing them

It is very easy to forget certain search engine optimisation elements of your website and you may wonder why you are struggling to achieve decent rankings on places such as Google and Bing. Although the search engines have private algorithms, they do give an idea of what they are looking for an also what they do not want to see. Some companies get carried away with trying to make their website rank high on the search engines by delving straight into advanced SEO techniques but forget the basics. If you do not have a solid SEO foundation on your website, much of the work you do may be ignored or may not work as well as it should.  SEO can be very complex so it is advised that you seek the help of a professional to ensure that you are doing it correctly. They may be able to advise you of what you need to be doing or they may manage your SEO for you on a day to day basis.   There is obviously going to be a cost associated with this but a good marketing agency will be able to increase your sales enough to cover the additional […]

Posted on: February 20, 2019

Should you use splash pages for your website?

Splash pages used to be used in abundance but companies looking to get their website noticed. Today, they are still used by some business and there are a number of reasons in which a company may want to do this, often it is to improve their presence on the search engines such as Google, but it may be to create a page that they can promote through offline marketing or to help with paid for online advertising. If you create a PPC (Pay per Click) advertisement, then you need to link it through to a page on your website that is highly relevant to the advert. This will not only help improve the quality score for the keyword (keeping costs down and showing it higher in the listings) but will often help improve conversions. When people click a link on Google regardless of if it is a paid for advert or organic listing, they want to be taken to the page that is most relevant to the search term they entered. If you can do this then you will often find that Google and other search engines such as Bing will reward your site by pushing it further up towards […]