Posted on: September 13, 2021

Are you targeting the right audience?

It is easy to make mistakes when it comes to online marketing, especially if you do not have much experience in it. Online marketing can be so vast and what works well for one type of business may not work so well for another. Often it is a bit of trial and error and you may have to stick with some forms of marketing for a while to see if they really do work. Often a common mistake that business make when it comes to marketing is gaining visitors to their website. They may assume that the more visitors the better and although this may be the case, it is often better to get less traffic to the site but to attract people who actually will want to buy your product or service. If the marketing you are doing is low cost or free then it doesn’t really matter if you attract people that are not interested in what you sell, but if you are doing a paid sort of advertising, especially one where you pay per click or pay to show your ad to a set number of people then you will want to know that you are getting […]

Posted on: August 16, 2021

How successful is your online marketing?

Marketing is very important and can make a huge difference to how successful a business is. There are a number of different ways in which you can market your business and some may work better than others which is why it is vital that you are able to track how successful it is to be able to make an informed decision as to whether it is profitable for you to continue with it. Online advertising can often be easier to track than offline marketing as You can have stats packages installed on you website to see where visits are coming from and what the visitor does when on your site. Also many forms of online marketing such as Google Adwords or Facebook Marketing also have their own software that gives you information about the results you have achieved. If you are using Google Adwords and struggle to find out if the telephone visitor came from Adwords or the organic results you could have a separate phone number to display on all Google Adwords ads and even set it to show that phone number on the website when they visit your site. This may require some additional programming but can be […]

Posted on: July 22, 2021

Web marketing on a tight budget

Web marketing is crucial if you want your website to be a success. Many companies have to do more than one type of marketing in order to make their business a success. This could be a mix of online and offline marketing or it could be just online. When it comes to budgeting for your online marketing, it can be scary as you will often not know exactly what you need to spend and where. You may have to invest a fair bit of money to get the site launched and off the ground and wait a while before you see any sort of return on your investment. Ideally you need to work out what sort of marketing will work best for your business. If you can, it is a good idea to do some marketing that brings in results quickly but also consider the long game and make sure that you are constantly trying to improve your rankings organically so that eventually you can cut down on the more expensive marketing such as Pay per Click if you need to. If you only have a relatively small budget then you should try and choose carefully where to invest it. […]

Posted on: June 17, 2021

Make sure that your website is displaying and functioning correctly

It is very important to ensure that your website is displaying and functioning as it should be. A website that either doesn’t load correctly or glitches when trying to complete certain tasks can put visitors off and if they leave they may not come back to the site again. So many websites do not work or display as they should, yet this often seems to get overlooked. Business owners do not realise how detrimental this can be and often how simple these issues are to fix. Your website should load on multiple different browsers and devices of different screen sizes. All websites should now be responsive meaning that they will automatically change the size of the content to fit the dimensions of the screen. This is also something that Google look for in their ranking algorithm, so you may find that if you have broken links or pages that do not display correctly, you will be marked down in the search engine results. You can try and manually check the compatibility of your site on different devices but you can also go on a number of websites which will check for you. Software such as Webmaster Tools can also help […]

Posted on: May 19, 2021

Are you considering stopping all of your marketing?

If you are struggling to get business in you may consider stopping or cutting back on your marketing. If you marketing has been set up and managed correctly then it should be improving your sales and enquiries so stopping it is only likely to make things worse. If stopping your marketing does not have a negative effect on your sales then it was not working correctly for you in the first place. When doing any marketing it is vital that you monitor how successful it is. The advantage of online marketing is it is often easier to monitor and track than offline marketing. If for example you use Pay per Click advertising then you can track how many visitors you get to your site and what they do when on there. You can see if they make a purchase or complete an enquiry form. If you are getting visitors but they are not converting you first need to ensure you are attracting the right people. Make sure that your ads are only showing for products or services that you offer. Within Pay per Click campaigns you can usually set up negative keywords or only show your ad to a certain […]