If you do not have a website for your business, then you may decide that now is the time to take action. With much of the UK spending the last 12 months in lockdown, many businesses would of struggled to survive was it not for them being able to continue trading through their site. When it comes it having a website designed and developed, you need to ensure that you take the time to get the strategy right. Making changes to a website further on down the line, when it is already in development is likely to result in delays and additional costs. Do your market research – find out who your competitors are, what they offer in terms of products and services, what they charge and what you can do on their website. This will help you establish what you may need to do in order to complete or what you could offer that would give you an advantage over them. Look at other sites and come up with some ideas of sites that you like and work well. This will help your web designer understand what it is you are looking for. Make a clear plan as to […]
Lots of businesses have a website designed and have a stats package, such as analytics installed, but then rarely use it. These statists can be extremely useful and can help turn a good website in to a great one. It allows you to see what your visitors are doing when they come on to your site and can quickly flag pages that may be causing an issue. It is also a great way to see how effective your marketing is in different areas. For example, you can have a look at where your traffic is coming from and find out which marketing avenues work best for you. It may be that a huge amount of traffic comes from your social media pages in which case you know that it is worth investing time and money in. If you find that a particular page has a high bounce rate, you need to investigate why. A bounce is counted when someone one stays on the one page that they have landed on and doesn’t interact with the page. Most sites want people to click on to at least two pages to fill out a contact form or complete a purchase for example. […]
Having a website can be a great selling tool. You need to ensure that your website is set up correctly to point the visitors where they need to go. If may be that the main aim is to get them to fill out an enquiry form or request a brochure. It is vital that you follow the process through and ensure that it is easy to do with no issues a long the way. As websites get added to or amended over the years, it can be easy to lose sight of what is the main goal. It is a good idea to keep checking your website, especially after lots of changes or updates have been made, to ensure you have still maintained the focus. If you have links to other websites or videos etc then make sure you set them up to open in a new window on the browser. This way, once the browser is closed, the visitor will return to back to the website. If your website is an ecommerce site then your main aim will be getting people to buy your products online. Make sure that the checkout process is really straight forward so there is […]
At present, there are so many different things that a business is having to content with that it is easy for the website to be forgotten about. If the website does not directly generate sales or is only a very small part of your sales then you may think that it is not all that important to keep it up to date, but this is incorrect. Many mor people are now using the internet to find products abs services they want and if they arrive on a site and the information is out of date they may not bother staying in the site. If the business has a number of people working for it the. You may want to designate one person that is responsible for updating the website. It may be that if you have no one available to do this or if the updates are complicated, you outsource it to a third part web agency to manage for you. Make sure you are adding new and relevant content as often as possible as this will ensure that the search engine such as Google revisit and crawl the site again. You may not want to keep changing you home […]
Although many businesses have been hit hard by the Covid outbreak, mobile marketing is still seen as a great way to build your brand and encourage sales. Now more than ever, mobile marketing is really proving it’s worth and 49% of professionals are allocating more than a quarter of their marketing budget in to mobile marketing. Many expected to see a huge increase in the amount of money spent on mobile marketing year on year but with many businesses having to make huge cut backs, marketing in all areas has received a dent. It has been important to interact with potential abs existing customers in a socially distanced way, and mobile marketing is the perfect platform for this. With any investment, it is important to track your return and this should be easily done through statistics. If you use a third party or send out your mobile marketing messages or ads then they should be able to tell you how many people have clicked ok it abs then how many have gone on to make a purchase or an enquiry. This information is vitally important as it will allow you to make informed decisions on how to continue.