Posted on: January 31, 2018

Marketing your website to multiple locations

If you have a website and want to start targeting different locations then it is important that you have a strategy in place. Firstly you need to decide on the areas in which you wish to target. You may want to star off with smaller towns and then look to expanding to larger cities as these will be harder to rank for as there is often more competition. Once you have your list you need to see if you are going to be offering the same products and services in those areas. If you are not, then you may consider creating a new website for those areas to allow you to have accurate content on them. If you are, then you will need to add content to your site based around those geographical locations in order to get ranked for them. Sometimes you may only need a page that is highly themed around one locations. Other times you may need more than just one page in order to get decent rankings. Be sure that you do not cause any duplicate content issues. So you cannot just copy pages and change the location, each page will need to be unique and […]

Posted on: December 23, 2017

Content marketing advances

Content marketing has always been huge in terms of how successful a business is. Originally content marketing was used on website where keyword rich, relevant and fresh content was needed in order to get a website ranked on the search engines. The content needed to be written in such a way that it would get ranked but also that it would be informative and interesting enough for the reader to make them want to purchase the product or service. Although this is still very important, content marketing is not just for websites and now can be used in a number of other digital marketing platforms. Personalising your content on apps or emails for example can often lead to higher conversion rates. Creating a profile of your visitor and then using this information to tailor the content you give to them means that it will usually be a lot more relevant. With people often using their phones or tablets to read content, it is important that it is snappy and to the point. You need to give your readers bite sized bits of information that is going to make them want to continue reading. Collecting data about your customer is vital […]

Posted on: November 27, 2017

Using microsites as part of your marketing strategy

You may find it difficult to market every product or area that you offer your services effectively through just one website. There are times when you may need to create a microsite for a particle product or area to allow you the best chance of ranking high on the search engines. Doing this will allow you to tailor all the content, images and Search Engine Optimisation on the site to be very specific to the product or service without comprising the look and feel or indeed rankings of the main website. Many people link the navigation button off their current site to a mini 3 or 4-page site to allow an easy link between the two. If you are looking at doing this then speak to an online marketing agency that will be able to come up with a strategy as to how to create this, as if done incorrectly can have a negative effect. If you use Google Adwords to advertise through then creating microsites can help improve your quality score on Google Adwords as you can link the ads through to a page that is highly relevant to what you are selling. Improving your quality score will not […]

Posted on: October 27, 2017

Advertising through mobile applications

A popular way of advertising is through mobile apps. Now available on various platforms, many people add to their app collection frequently – whether it’s a new game or a useful tool like a document scanner. Many apps are free, and the developers make a profit by using adverts. It’s an easy way of advertising – you simply need a small graphic, sometimes filling a fraction of the screen or a pop-up style that fills the entire screen, or a basic link to your product or service. However, there are a couple of things to be wary of. The biggest issue is that you must make sure you are associating yourself with reliable applications. If you are advertising on a very poor quality game, for example, people may wrongly associate your business with poor quality too. This may mean an app that is ‘buggy’ and doesn’t do what it’s supposed to, or that slows the user’s tech down significantly. It’s also important that your advert is not too intrusive. When ads pop up too frequently or are hard to exit, people sometimes end up removing the app. You do not want people to associate your brand with feelings of frustration […]

Posted on: September 15, 2017

What are the best ways to carry out mobile marketing?

With recent surveys showing that we spend an average of 3 hours per day on our mobile phones or tablets, then it makes sense to market your business in this way. Mobile marketing can be a bit of a worry for some companies as often they think that they will just be bombarding thousands of people with spammy text messages they don’t want and will get little response from it, but this is not the case and certainly not the way to go. Having a mobile app will allow you to build in adverts without having to contact people. The adverts can be displayed as banner ads, videos or even more subtly within the text on an existing page. These ads are not too intrusive and often get a high click-through rate. Using SMS, you can quickly message people on your subscribed list. If you are going to use this, be sure to only message people that have opted in (and you have proof of this) to receive communications from you and keep your messages short. Try not to message too often otherwise you will get a high percentage of people opting out. This can be a great way to […]