Posted on: June 11, 2020

Carrying out keyword research is vital when it comes to online marketing

If you are looking at doing some online marketing then you need to ensure that you carry out plenty of key word research. This is vital if you want to ensure you are investing your money in the best possible places and targeting the phrases that are going to not only attract visitors but the right sort of visitors. Online marketing is a huge area that there are many different elements too. One of the biggest is Search Engine Optimisation and this is effectively improving your site in certain ways to get in moved up on the search engine results pages. Once you have your list of keywords or phrases, it is important to find out where you currently rank. It may be that you already rank number one for a particular phrase, and although you may still want to focus on that to stay at the top you may not want to put much of your budget in to it. Equally if you are no where to be seen for a phrase and it is extremely competitive then you may decide to target that at a later date when you have more money to invest.  Keyword research is vital […]

Posted on: May 5, 2020

Will our smart phones eventually replace our computers?

The vast majority of individuals between the ages of eight to eighty have a mobile device of some sort with most either owning a smartphone or having access to one so it is not surprising that people are questioning the need for a home computer or laptop. The vast majority of tasks can be completed without any problem on a smartphone ranging from reading and sending emails to doing an online shop but are there applications that do not translate well from a computer to a mobile device or should we all just ditch our cumbersome computers and buy a top of the range smartphone instead? As had previously been stated for most ordinary people’s needs a mobile device is fine but if you are a person who uses a computer to write more than an occasional letter perhaps your are an author or journalist then a smartphone just will not do. The frustration of trying to type on a small keyboard is one of the main problems as is the ability to organise your work and format it appropriately. If you enjoy photography and like to manipulate the images you have captured, a computer makes this process much easier […]

Posted on: April 9, 2020

Designing your business website for the first time

When you make the decision to increase your company’s web presence by developing a website it can be a daunting prospect especially if your computer skills are not advanced. There are two main choices open to you and those are to learn the skills to do this yourself or to employ the services of a web developer to design your business website for you. If you decide to build your own website there are lots of online videos and other content to instruct and enable you to develop an individual site however there are also companies that offer a template based design so that some of the basic programming has been done and you only need to upload your company details and images. This is beneficial to many who are unsure of their competency in this area and can result in a simple web presence with little cost. If you have sufficient funds in your marketing budget it is probably wise to employ a web developer to design and build your business site as the resulting site will look more professional overall and will be able to be optimised so that it ranks higher on searches made, thus hopefully producing […]

Posted on: March 22, 2020

Marketing your business, essential or unwarranted?

When setting up your own business it can be an anxious time as you try to decide what your set up costs are going to be and what the most effect ways to promote your business are. Marketing costs can be high as you try to make your business known but is it essential that you promote your business in this way or are there alternatives. The answer to this question very much depends are the type of business that you run. For instance if you are running a business that is online based such as web design then it is expected that you will have an online presence of some sort whether it be a website or a social media business page on the other hand if your business is a local one that caters for local customers such as a childminder it may not be necessary to outlay money on marketing. Many business owners carry out useful market research to find out what medium their clients prefer to use to access their services. Should your target clientele be the elderly you may find that a majority do not use computers and so spending money on online marketing may […]

Posted on: February 13, 2020

Giving your website a design and content overhaul

Websites, like most things, can get stagnant overtime if there are little changes made to it and there often comes a time when you need to have a complete overhaul of your site. Some companies chose to do this in stages and improve sections of the site bit at a time, but when doing this you must take extra care to ensure that the site doesn’t look disjointed and that all the elements still work correctly with each other as they should do in the mean time. If you have the funds and the man power it is often better to put up a basic site for a few days and get the changes done to the site in one go. Ideally your programmer should take a copy of the site and work on it offline so it doesn’t disrupt the new site.   Conversion rate is often a reason why many businesses decide to update their website. It may be that the search engine optimisation element is working as it should and you are getting a lot of traffic to your site, but that traffic is not converting. If this is the case you need to have a look […]