Posted on: November 25, 2018

Marketing through paid advertising

Paid advertising such as Google Adwords, Facebook Marketing and sponsored listings on sites such as Yell can work well for many companies. If you want quick, instant results then paid for marketing is probably the way to go. Paid for marketing can be expensive especially if you are in a competitive industry or are targeting generic phrases. When setting up paid for advertising you need to think about which keywords will not just get you the most traffic to the site but which are most likely to convert. If for example you sell children’s shoes but not adults then you need to be specific and not just target keywords including the word shoes but ensuring that you target kid’s shoes or children’s shoes. This may mean you get less traffic to the website but should mean the people that are visiting are more likely to be interested in the products you sell. You need to also think about the geographical reach of your ads. If you are a business that only offers products and services within a local area then makes sure your ads are set to only show to those areas and not the whole of the UK.  

Posted on: October 20, 2018

Can the location of your hosting service affect your rankings?

When it comes to marketing a website, business owners want to ensure that their site has the best possible chance of being found. SEO (search engine optimisation) is vital in order to get your site listed highly on the search engines such as Google, Bing and Yahoo. There are a number of aspects to SEO that you will need to ensure you undertake in order to see your site rank highly. One of the most effective SEO techniques is ensuring you have fresh, relevant content on your site. You may not know much about your hosting company, but it may pay to do a little research in to them. Often people mention about the physical location of your hosting server and if this can have an impact on your SEO. Google state that location of the IP address which your website is hosted on does play a part in the ranking algorithm. Google try and show their users the most relevant information so are likely to favour sites that have a closer physical location than ones that are hosted in other countries. They do not base results on this alone but it is worth bearing in mind that it may […]

Posted on: September 27, 2018

How to devise a marketing plan for your website

If you have your own website and want to increase the traffic to it, you will need to come up with an online marketing plan. Your website should already be SEO friendly, so it will need to have been coded and have content on the site that is in line with the search engine’s ranking algorithm to push your website further up on the search pages. These are a number of different elements that make up SEO and although you can do some yourself, you may also want to get an SEO expert to have a look over your site. Social media marketing can help to boost traffic to your site, but if you want a quick response then you may need to do paid for advertising through Facebook etc. This will allow you to reach thousands of people instantly in hope that they click on your ad and visit your site. If you already have a big following on Facebook or Twitter then you could do your own free posts and try and attract traffic that way. Google and the other search engines offer a Pay per Click service where you can pay for your ad to show above […]

Posted on: August 14, 2018

Should you ditch your mobile version of a website?

When smartphones first started to be used for browsing the web, more and more companies quickly caught on that they needed to ensure their website was compatible. They often created a version of the website to be viewed on mobile devices or tablets. The issue with many of these sites is that the mobile version often seemed to be very stripped back and looked quite plain. Although this is good in a way allowing for easy navigation across a smaller screen, it also meant that some of the advertising that companies have got on their sites wasn’t been seen by an increasing number of people who browsed using their mobile device. Ideally, you want to have a mobile version of your site that looks likes your desktop version (using same colourways, logos etc, but is easier to use. This may mean changing the navigation to buttons along the side rather than having to zoom in and out to navigate different parts of the site. Make sure that it is easy for someone to swap between the desktop version and mobile version as someone who is used to looking at your site on a desktop may prefer to use that version […]

Posted on: July 31, 2018

Thinking of ways to include calls-to-action

If you are having a website designed it is important that you have calls-to-action on the site to attract people into interacting with your site. Call to actions can be a simple “click here” link or a graphic containing images and text with a buy now or enquiry button on. Depending on what industry you have, what type of website you have and what it is you want your viewers to do will help you decide which type of call to actions to use. A designer will be able to create a few different calls-to-action banners that you may want to use throughout the site. You may decide to keep these in the same place on every page or to change each one. Some of the best calls-to-action are ones that people can relate to. You may decide to show or write about a common problem and then advertise your product or service that can rectify the problem. If you need to get sign ups then you may have a banner which shows the benefits of signing up such as entered into a prize draw, receive monthly offers etc.