If you have your own website and want to increase the traffic to it, you will need to come up with an online marketing plan. Your website should already be SEO friendly, so it will need to have been coded and have content on the site that is in line with the search engine’s ranking algorithm to push your website further up on the search pages. These are a number of different elements that make up SEO and although you can do some yourself, you may also want to get an SEO expert to have a look over your site. Social media marketing can help to boost traffic to your site, but if you want a quick response then you may need to do paid for advertising through Facebook etc. This will allow you to reach thousands of people instantly in hope that they click on your ad and visit your site. If you already have a big following on Facebook or Twitter then you could do your own free posts and try and attract traffic that way. Google and the other search engines offer a Pay per Click service where you can pay for your ad to show above […]
When smartphones first started to be used for browsing the web, more and more companies quickly caught on that they needed to ensure their website was compatible. They often created a version of the website to be viewed on mobile devices or tablets. The issue with many of these sites is that the mobile version often seemed to be very stripped back and looked quite plain. Although this is good in a way allowing for easy navigation across a smaller screen, it also meant that some of the advertising that companies have got on their sites wasn’t been seen by an increasing number of people who browsed using their mobile device. Ideally, you want to have a mobile version of your site that looks likes your desktop version (using same colourways, logos etc, but is easier to use. This may mean changing the navigation to buttons along the side rather than having to zoom in and out to navigate different parts of the site. Make sure that it is easy for someone to swap between the desktop version and mobile version as someone who is used to looking at your site on a desktop may prefer to use that version […]
If you are having a website designed it is important that you have calls-to-action on the site to attract people into interacting with your site. Call to actions can be a simple “click here” link or a graphic containing images and text with a buy now or enquiry button on. Depending on what industry you have, what type of website you have and what it is you want your viewers to do will help you decide which type of call to actions to use. A designer will be able to create a few different calls-to-action banners that you may want to use throughout the site. You may decide to keep these in the same place on every page or to change each one. Some of the best calls-to-action are ones that people can relate to. You may decide to show or write about a common problem and then advertise your product or service that can rectify the problem. If you need to get sign ups then you may have a banner which shows the benefits of signing up such as entered into a prize draw, receive monthly offers etc.
When companies first have a website designed they may be happy and think that they have everything they need to on there. It may work well for the first 12 months or so and then slowly you may start to notice a drop in your rankings or in traffic to the site. You may still have traffic going to the site but are not getting many conversions from it. Ideally, you should be adding fresh content to your site every week or so and at least every month. This will show Google that you are active and that you are on the ball. They like to promote websites that have relevant and up to date information on them so if you can prove you are doing this then you are more likely to move up the search engine results. Having an RSS feed that adds new content to your site every day is no longer enough to show that you are actively updating it. It’s not only your content that needs updating, sometimes you also need to change your design. Over time the online world and technology advances and if you do not act quickly you may find that you […]
Apps are becoming increasingly common and almost all of the larger retailers now have apps which can be downloaded on a number of devices. Some e-commerce website owners still have yet to create an app for their business and often it is because they don’t realise the value it can add or that in fact, it doesn’t have to costs thousands of pounds to make one. The beauty of apps is that you can start off with something relatively simple and then build on the functionality by releasing updates. If you sell products online then having an app often increases your sales and you can allow the user to customise the app in certain ways which they find easy to use and useful. You can get them to opt-in to notifications which you can then send to them to show them when their order has been dispatched or when there is a particular product on sale. More and more people are using their mobiles to shop and make purchases and having an online website that is mobile compatible is important but may well start to be phased out in the future by apps.