Posted on: May 19, 2021

Are you considering stopping all of your marketing?

If you are struggling to get business in you may consider stopping or cutting back on your marketing. If you marketing has been set up and managed correctly then it should be improving your sales and enquiries so stopping it is only likely to make things worse. If stopping your marketing does not have a negative effect on your sales then it was not working correctly for you in the first place. When doing any marketing it is vital that you monitor how successful it is. The advantage of online marketing is it is often easier to monitor and track than offline marketing. If for example you use Pay per Click advertising then you can track how many visitors you get to your site and what they do when on there. You can see if they make a purchase or complete an enquiry form. If you are getting visitors but they are not converting you first need to ensure you are attracting the right people. Make sure that your ads are only showing for products or services that you offer. Within Pay per Click campaigns you can usually set up negative keywords or only show your ad to a certain […]

Posted on: April 30, 2021

A step by step guide to having a new website built

If you do not have a website for your business, then you may decide that now is the time to take action. With much of the UK spending the last 12 months in lockdown, many businesses would of struggled to survive was it not for them being able to continue trading through their site. When it comes it having a website designed and developed, you need to ensure that you take the time to get the strategy right. Making changes to a website further on down the line, when it is already in development is likely to result in delays and additional costs. Do your market research – find out who your competitors are, what they offer in terms of products and services, what they charge and what you can do on their website. This will help you establish what you may need to do in order to complete or what you could offer that would give you an advantage over them. Look at other sites and come up with some ideas of sites that you like and work well. This will help your web designer understand what it is you are looking for. Make a clear plan as to […]

Posted on: March 8, 2021

Are you checking your website stats on a regular basis?

Lots of businesses have a website designed and have a stats package, such as analytics installed, but then rarely use it. These statists can be extremely useful and can help turn a good website in to a great one. It allows you to see what your visitors are doing when they come on to your site and can quickly flag pages that may be causing an issue. It is also a great way to see how effective your marketing is in different areas. For example, you can have a look at where your traffic is coming from and find out which marketing avenues work best for you. It may be that a huge amount of traffic comes from your social media pages in which case you know that it is worth investing time and money in. If you find that a particular page has a high bounce rate, you need to investigate why. A bounce is counted when someone one stays on the one page that they have landed on and doesn’t interact with the page. Most sites want people to click on to at least two pages to fill out a contact form or complete a purchase for example. […]

Posted on: February 24, 2021

Are you leading your visitors to the right places on your website?

Having a website can be a great selling tool. You need to ensure that your website is set up correctly to point the visitors where they need to go. If may be that the main aim is to get them to fill out an enquiry form or request a brochure. It is vital that you follow the process through and ensure that it is easy to do with no issues a long the way. As websites get added to or amended over the years, it can be easy to lose sight of what is the main goal. It is a good idea to keep checking your website, especially after lots of changes or updates have been made, to ensure you have still maintained the focus. If you have links to other websites or videos etc then make sure you set them up to open in a new window on the browser. This way, once the browser is closed, the visitor will return to back to the website. If your website is an ecommerce site then your main aim will be getting people to buy your products online. Make sure that the checkout process is really straight forward so there is […]

Posted on: January 9, 2021

Is your website getting forgotten about?

At present, there are so many different things that a business is having to content with that it is easy for the website to be forgotten about. If the website does not directly generate sales or is only a very small part of your sales then you may think that it is not all that important to keep it up to date, but this is incorrect. Many mor people are now using the internet to find products abs services they want and if they arrive on a site and the information is out of date they may not bother staying in the site. If the business has a number of people working for it the. You may want to designate one person that is responsible for updating the website. It may be that if you have no one available to do this or if the updates are complicated, you outsource it to a third part web agency to manage for you. Make sure you are adding new and relevant content as often as possible as this will ensure that the search engine such as Google revisit and crawl the site again. You may not want to keep changing you home […]