If you are having a website designed it is important that you have calls-to-action on the site to attract people into interacting with your site. Call to actions can be a simple “click here” link or a graphic containing images and text with a buy now or enquiry button on. Depending on what industry you have, what type of website you have and what it is you want your viewers to do will help you decide which type of call to actions to use. A designer will be able to create a few different calls-to-action banners that you may want to use throughout the site. You may decide to keep these in the same place on every page or to change each one. Some of the best calls-to-action are ones that people can relate to. You may decide to show or write about a common problem and then advertise your product or service that can rectify the problem. If you need to get sign ups then you may have a banner which shows the benefits of signing up such as entered into a prize draw, receive monthly offers etc.
When companies first have a website designed they may be happy and think that they have everything they need to on there. It may work well for the first 12 months or so and then slowly you may start to notice a drop in your rankings or in traffic to the site. You may still have traffic going to the site but are not getting many conversions from it. Ideally, you should be adding fresh content to your site every week or so and at least every month. This will show Google that you are active and that you are on the ball. They like to promote websites that have relevant and up to date information on them so if you can prove you are doing this then you are more likely to move up the search engine results. Having an RSS feed that adds new content to your site every day is no longer enough to show that you are actively updating it. It’s not only your content that needs updating, sometimes you also need to change your design. Over time the online world and technology advances and if you do not act quickly you may find that you […]
Apps are becoming increasingly common and almost all of the larger retailers now have apps which can be downloaded on a number of devices. Some e-commerce website owners still have yet to create an app for their business and often it is because they don’t realise the value it can add or that in fact, it doesn’t have to costs thousands of pounds to make one. The beauty of apps is that you can start off with something relatively simple and then build on the functionality by releasing updates. If you sell products online then having an app often increases your sales and you can allow the user to customise the app in certain ways which they find easy to use and useful. You can get them to opt-in to notifications which you can then send to them to show them when their order has been dispatched or when there is a particular product on sale. More and more people are using their mobiles to shop and make purchases and having an online website that is mobile compatible is important but may well start to be phased out in the future by apps.
When it comes to building a website you need to think carefully about not only what information or functionality you are going to put in it but also how it is going to be displayed. Research shows that customers go very much off first impressions when it comes to buying online or even completing an enquiry form. If the website is too busy, people often get confused and do not have the time to hunt around for the bit they are looking for so will just leave. If the website has poor quality images and spelling mistakes then the customer may feel that the company is not very professional and go elsewhere. There is plenty of research you can read online which will show you trends for how long a person spends on a page, the route their eye follows and the types of call to actions that should be placed on there to attract the most clicks. Read through these and try and implement them into your website to get good customer interaction. After your website has been live for a month or so, have a good look at your analytics and see where changes may need to be […]
If you have a website that you want to improve to gain more enquiries and sales then you may need to spend some time doing some in-depth keyword research. There is no point targeting keywords or phrases that do not attract enough traffic, so you need to be able to find those first and then concentrate your efforts on them. A number of years ago, Google changed how its analytics packages recorded data. Whereas previously you could often see a number of search terms that people had typed in to get to your page, now it is very rare that you can get your hands on this data. Google has now made it that if the visitor is logged in to any of the Google services such as Gmail then their search term will not be shown. Although this has made the data harder to interpret it doesn’t mean that it’s not useful. Having a look at the landing pages can often give you an idea of what they may have typed into the search box to find your site. You may also be able to have a look in Webmaster tools as this again will often show a list […]