Posted on: November 8, 2020

How a new website can affect your rankings

Having a new website can be an exciting time but it can also be worrying especially if you currently have some great rankings. Launching a new site can see a temporary dip in your search engine rankings but this should come up again quite quickly once the site had been reindexed. The problems occur when there are parts of the site that are not working correctly or page redirects and permissions have not been set up as they should. If for example a robots file has been set up on the server asking the search engines not to index the site due to it being in development, and this file is not update when the site goes live you may find that the majority if not all of your URL’s do not get indexed. If they are not indexed then they will not show up in the search engine results pages and therefore your rankings will drop down. This can often be seen in a sudden drop in traffic to. Although this is easy to rectify, it is not easy for you to get Google or the other search engines to revisit the site. You can request this but it […]

Posted on: October 22, 2020

How to interact with your customers during the Covid pandemic

For many businesses’ owners, Covid has put a lot of pressure on them especially if they have had to restrict how and when they can do business. They may have mad to half their workforce in order to comply with social distancing or they may have had to shut shops or limit the number of people coming in. all of this will affect turn over and profits. If you are in this position then you need to ensure that you are doing everything possible to still be able to communicate with your customers and make it easy for them to buy your products and services. If you can, you should set up an online shop to sell from. This will limit the amount of contact you need to have with the customer and may mean that the sales process can still be completed easily if you have people working from home. People may be concerned about shopping online so be sure to give them reassurances such as free returns or fast delivery. This is likely to entice more people in to using your site. BE sure to give them multiple ways of contact you, so if your phone lines are […]

Posted on: September 30, 2020

Are videos useful for advertising products and reviews?

Video is being used more and more to advertise products or services, show people around your business premises or to show reviews / testimonials from previous customers. With face to face contact being educed now more than ever due to Covid, companies are looking for other ways in which they can communicate with their customers and video is one of them. Many initially discussions are being done over the phone or through video and even after a purchase has been made, video can still be used to gain feedback. If you have a product that you want to show in use, or a service which you can easily show the advantages of then video is a great way to do that. Many clothing websites are now putting catwalk videos on their website to really show customers how the clothing looks when it is on and how it flows when you are moving around. Another way to use video on your website is for reviews and testimonials. If you can get some of your customers send you a quick video, this can be uploaded on the website for others to view and is more likely to be viewed than a big […]

Posted on: August 12, 2020

Getting the most out of all aspects of social media marketing

Social media can be a great marketing tool if used correctly. Many businesses now use social media sites such as Facebook, Instagram and Twitter as part of their online marketing, but do they use it to its full potential? When people think of social media marketing, they normally think or either pay per click types of advertising within the social media websites, or simply of creating a business page and promoting it to gain likes / followers and build up a community etc. If you are able to do both of these then you are more likely to engage with potential customers quicker and boost traffic to your website. Social media is also a great place to create a buzz about your product or service. It is a place for consumers to discuss a products or services with their friends and family and make recommendations. It is very important to read any comments made about your business and proactively respond to positive and also negative comments. If the comment is negative, it is possibly even more important to respond to than a positive one as a negative comment is often said to have 5 times the and therefore it makes […]

Posted on: July 19, 2020

If you are a business owner, remember to advertise your business!

As a business owner there is a lot to think about and marketing can easily get pushed to the back, especially at times when work is coming in thick and fast. When work is going well you may stop or cut don on your marketing but not doing any marketing could leave you high and dry with no work after the initial period is over. This can then mean it takes weeks if not months to build up work again. Marketing doesn’t have to cost the earth, although often you do get out of it what you put in. If you are willing to spend a bit of your own time on marketing then you could save money on paying someone else to do it, but I would only do this if you are confident that you know exactly what you are doing . Many marketing companies are happy and want you to get involved in the marketing. Actually, it is extremely hard to do it if the business doesn’t help out with information etc.  If you only have a small budget then social media marketing is a good place to start as there doesn’t have to be a cost […]