Posted on: May 25, 2022

How heat maps can give you valuable date for your web marketing

When it comes to web marketing, there are so many different avenues to explore you may not know where to start. If you already have a website, you may want to gain more traffic to the site but attracting new visitors or maybe you have plenty of visitors but they do not seem to be converting in to sales or enquiries. If you have traffic to the site but don’t seem to be getting a great conversion rate, then you may want to think about using some heat map software. Heat map software can be installed on to a page and it will register everywhere a person interacts with part of the site. This allows you to see what people are doing when they land on a page and which elements work well. For example, if you have several call to actions on a page then you can track which one works best and gets the most click throughs. You can then use this in more places or redesign other areas to work in the same way. Heatmaps are often used alongside A / B testing where you server one version of a page to some visitors and another version […]

Posted on: March 21, 2022

What are core web vitals and should I be worried about them?

Core web vitals are something that you may hear more frequently being talked about with your marketing company. They are important, which the name suggests, as they are a core part of thr website user experience. You can find out how your website performs in relation to core web vitals through the free platform, search console. The core web vitals are split in to three sections, LCP, FID and CLS. We will break these down to look at what they mean. LCP means largest contentful paint and is based on how long it takes for the largest content element to become visible on the page to the users. This may be an image, a video or a block of text. The longer this takes the worse the score. This is to try and improve user experience and cut down on loading times. Next is FID which stands for first input delay. This is the time from when a user first interacts with your page (when they clicked a link or on a button, and so on) to the time when the browser responds to that interaction. Again the longer this takes, to worse the score. And finally CLS, which stands […]

Posted on: January 17, 2022

Are you utilising all of the marketing avenues you can?

When it comes to advertising your own business. There are so many different marketing avenues that it can be difficult to know which ones to focus on. Often the businesses that do well market across a number of different platforms so that they can reach out to a wider audience. For example, if you only have a website then you may be missing out on potential customers that use Facebook to find products or services they need. This also works the other way as some people may not have social media accounts or not use them to find services so instead search on Google. If you find that you are not appearing towards the top for any of your main search phrases, then you may want to look at using Google Adwords as this allows you to bid to be at top positions. You will only be able to get towards the top off the Google Ads for phrases of products or services that you actually have on your website. You are not able to bid on competitors keywords or phrases to try and steal their customers, but you can use brand names if you are able to sell those […]

Posted on: December 16, 2021

How to use Google Adwords effectively

Google Adwords can be a great marketing tool and although it is often not cheap it can obtain you some fantastic results very quickly. It is the most popular choice for Pay per Click advertising and once set up is easy to manage. The idea of pay per click ads is that you pay to have your advert shown on the google listings pages or on the ad network. When your ad is clicked they visitor will be taken through to a page on your site and you will usually be charged for that click (depending on how you have the ad campaign set up). The beauty of AdWords is that you do not have to wait for the search engines to index your site, instead you can get to a number one spot on Google almost instantly. This can be vital if you have a product launch or have a limited time deal on that you want to promote as the indexing process can take weeks and there is no guarantee that you will get a top spot in the organic listings. The way you set up Google Adwords is very important as if set up incorrectly you can […]

Posted on: November 10, 2021

How to market your business across multiple locations

If your sell your products or services to multiple locations throughout the UK then you need to think about how you are going to include this in your marketing. Although the search engines do know which locations are geographically close to each other, this doesn’t always mean your website will get ranked for all the locations you want it to. In order to get ranked for an area you need to have reference to it on your website. If you are targeting the same products and / or services across England for example, then you may choose to have one website but with different landing pages for each area so you can make the page very specific and have a better chance of being towards the top of the search engine rankings. The conte within these pages needs to be different as otherwise you run the risk of your site being penalised for duplicate content. You will need to rewrite the content and add as much relevant information as possible such as customer reviews from that area and contact details. You may want to consider using Google Adwords as a way of getting you up the top of the search […]