When setting up your own business it can be an anxious time as you try to decide what your set up costs are going to be and what the most effect ways to promote your business are. Marketing costs can be high as you try to make your business known but is it essential that you promote your business in this way or are there alternatives. The answer to this question very much depends are the type of business that you run. For instance if you are running a business that is online based such as web design then it is expected that you will have an online presence of some sort whether it be a website or a social media business page on the other hand if your business is a local one that caters for local customers such as a childminder it may not be necessary to outlay money on marketing. Many business owners carry out useful market research to find out what medium their clients prefer to use to access their services. Should your target clientele be the elderly you may find that a majority do not use computers and so spending money on online marketing may […]
Websites, like most things, can get stagnant overtime if there are little changes made to it and there often comes a time when you need to have a complete overhaul of your site. Some companies chose to do this in stages and improve sections of the site bit at a time, but when doing this you must take extra care to ensure that the site doesn’t look disjointed and that all the elements still work correctly with each other as they should do in the mean time. If you have the funds and the man power it is often better to put up a basic site for a few days and get the changes done to the site in one go. Ideally your programmer should take a copy of the site and work on it offline so it doesn’t disrupt the new site. Conversion rate is often a reason why many businesses decide to update their website. It may be that the search engine optimisation element is working as it should and you are getting a lot of traffic to your site, but that traffic is not converting. If this is the case you need to have a look […]
So many businesses spend a lot of time and effort trying to attract visitors to their site but lose sight of what the end goal is. There is no point in have loads of traffic if none or very little of those visitors convert to sales or enquiries. If you find that you are getting a lot of visitors to your site, but they are not buying or completing your enquiry form, then you need to look at improving your conversion rate. There will always be several people that come to your site and leave for no apparent reason (often referred to as bounce rate). This may be because they are looking for something that you do not offer, or the sites takes too long to load or that they changed their mind for example. These people will be included in your bounce rate figure and this figure often shown on many stats packages, records the number of people or percentage of people who have left without interaction with the site. If this number is high, then you need to start carrying out some investigations to find out why they are leaving. On average you can expect to have about […]
Marketing is a very vast and every changing topic and as a business owner you may struggle to know exactly what forms of marketing you need to do and which ones will give you the best return on your investment. Google Adwords is a great way to market a business especially if you want to see quick results. It is not always the cheapest method of marketing and usually should be done alongside other marketing techniques but if you are after instant results, it may be the way to go. Google Adwords allows you to choose specific geographical locations in which to target, which can be very useful if you only supply goods or services locally to you. You can create various ad groups with keywords or phrases which when searched, will trigger your ad to show. This allows you to target specific groups of people searching for a product or service you have and will make sure that you don’t waste money on clicks from customers that you cannot make a sale with. Another advantage to using Google Adwords is that it can be very easy to track the results through their statistics package which also integrate with Google […]
There may come a time when you feel your business needs a bit of an overhaul and you want to rebrand it. Rebranding can not only help to take your business to the next level but can also help give your employees a boost. It can sometimes be a fresh start for all. Sometimes rebranding a business can be risky, especially if it is still a relatively new business. You need to ensure that your customers are aware of the rebranding and the reasons as to why you have done it. Often it is simply a case of you have out grown your previous branding and want to bring it up to date and ensure that it reflects your company as it currently stands. . Be sure to instil continuity by rebranding across all platforms of your business i.e. website, signwriting and social media. You have a few options when it comes to a rebrand, you can either do it yourself or hire a branding agency to take you through it. A branding agency will have lots of experience in this and be able to steer you in the right direction so that it does not negatively impact your business.