If you are a business looking to have a website developed, you may be a little shocked at the costs which can be involved, especially in more complex sites. You may be tempted to choose one of the cheaper, off the shelf website packages that allows you to create your own website with little or no programming experience. There is a huge number of companies that offer this service and they range in price. Before committing to a monthly fee or upfront cost for your website it is important to question why they are so much cheaper. Often these types of services allow you to pick from a number of different templates. You then can upload your logo, content and possibly add a contact form but essentially you will be left with a site that looks very similar to many others out there and have little control over what you can do to it. When it comes to marketing you need to be able to develop a site in such a way that it is search engine friendly (using SEO techniques). Some of these software packages that allow you to build your own site make SEO very hard if not […]
Paid advertising such as Google Adwords, Facebook Marketing and sponsored listings on sites such as Yell can work well for many companies. If you want quick, instant results then paid for marketing is probably the way to go. Paid for marketing can be expensive especially if you are in a competitive industry or are targeting generic phrases.
When it comes to marketing a website, business owners want to ensure that their site has the best possible chance of being found. SEO (search engine optimisation) is vital in order to get your site listed highly on the search engines such as Google, Bing and Yahoo. There are a number of aspects to SEO that you will need to ensure you undertake in order to see your site rank higher. One of the most effective SEO techniques is ensuring you have fresh, relevant content on your site. You may not know much about your hosting company, but it may pay to do a little research into them. Often people mention the physical location of your hosting server and if this can have an impact on your SEO. Google state that the location of the IP address which your website is hosted on does play a part in the ranking algorithm. Google try and show their users the most relevant information so are likely to favour sites that have a closer physical location than ones that are hosted in other countries. They do not base results on this alone but it is worth bearing in mind that it may play […]
If you have your own website and want to increase the traffic to it, you will need to come up with an online marketing plan. Your website should already be SEO friendly, so it will need to have been coded and have content on the site that is in line with the search engine’s ranking algorithm to push your website further up on the search pages. These are a number of different elements that make up SEO and although you can do some yourself, you may also want to get an SEO expert to have a look over your site.
When smartphones first started to be used for browsing the web, more and more companies quickly caught on that they needed to ensure their website was compatible. They often created a version of the website to be viewed on mobile devices or tablets. The issue with many of these sites is that the mobile version often seemed to be very stripped back and looked quite plain. Although this is good in a way allowing for easy navigation across a smaller screen, it also meant that some of the advertising that companies have got on their sites wasn’t been seen by an increasing number of people who browsed using their mobile device. Ideally, you want to have a mobile version of your site that looks likes your desktop version (using same colourways, logos etc, but is easier to use. This may mean changing the navigation to buttons along the side rather than having to zoom in and out to navigate different parts of the site. Make sure that it is easy for someone to swap between the desktop version and mobile version as someone who is used to looking at your site on a desktop may prefer to use that version […]