Posted on: August 26, 2019

Bespoke content management systems

A content management system is the back end of a website where you can upload content, manage your products and sometimes make small design changes. You can have your website built using an off the shelf content management system such as WordPress or you can have a bespoke one. There are many advantages to using a bespoke or custom CMS, but if you are a small business who is looking to stay small, then it may not be recommended. A customer CMS system will often cost a lot more than an off the shelf CMS and therefore as a small business, you may find that you do not use much of the additional functionality and end up paying well over the odds for what you need and want. Bespoke CMS systems are perfect for business who are looking to add functionality to their website quite often and need to be able to adapt the system if their website is going to be quite unique. Often complex ecommerce websites will need to be built with a bespoke CMS system. The only issue with this is if you want to move the website to another company you will not be allowed to […]

Posted on: July 15, 2019

Direct marketing through mobile devices

With more and more people using mobile devices, it makes sense that in order for businesses to increase their brand awareness and sales/ enquiries, they need to ensure that they are marketing to these types of visitors. Almost all of us have access to a mobile device and with more people opting to use their mobile for access websites and downloading apps than using a desktop computer, direct marketing through this avenue is essential. The beauty with mobile marketing is that you can reach people instantly. You can create a notification and have it displayed on thousands of phones or tablets in seconds. When creating an app ensure there is a way for people to opt in to receive notifications. Make it appealing for them to do so by telling them the benefits they will have by receiving notification such as being the first to know about upcoming sales or product launches. You may also chose to set up personal notifications specific to that user, so you may be able to notify them when a repeat order is due or when they need to book in for an engineer visit for example. This will not only boost repeat business but […]

Posted on: June 16, 2019

Receiving feedback from your customers

Customer feedback is vital and most successful businesses put a lot of time and effort into finding out what their customers think about their products or services. It may be that they want to know what their customers think about their website or if they could offer any other features that would make the ordering process easier, for example. They may also be interested in knowing how you would rate a product or service they supplied. This information can be like gold dust and if you act on it and make improvements where needed, it can really help improve the overall experience your customers have. Some website do this with great success but other companies struggle to get a response from surveys they send out. When someone places an order with you, ask them if you are able to contact them in the future regarding the experience with your business. Once you have permission you can then add them to a mailing list to send out an email asking for feedback. If you can personalise the email showing their name and the item they bought, you are more likely to get a higher response rate than if you sent out […]

Posted on: May 17, 2019

Managing your social media accounts

Lots of companies and businesses are seeing to advantages of using social media as part of their marketing plans and have therefore allowed a proportion of their budget to allow time to be invested in this area. There are many advantages to using social media marketing including cost. There may be no upfront costs directly with setting up profiles on the social media sites although it will need some time invested in to it. Social media marketing can allow you to connect with a huge number of people in real time and can also allow you to reach audiences that you may have previously not of had a way of contacting. Often finding the time to manage your accounts can be tricky, especially if you have other jobs within the business. You may struggle and find that you are having to work in the evenings to fit it all in. If you find that you do not have the time to manage your social media accounts in-house then you may look to outsource it to a marketing agency. This will be a little more costly but often you will get a good return on your investment. Doing this will free […]

Posted on: April 10, 2019

Using analytics to aid you in your redesign

After your website has been live for a certain time you may decide it’s time for a redesign. You may have added a lot of additional content on over the past year or so and feel that the site is looking a little cluttered and disjointed, or you may have changed your logo and colour ways and want to reflect this in the site. When doing a redesign it is important to always think about what your customers will want on the site not just what looks good. Using tracking and analytical software such as Google analytics will allow you to drive down in to your website and find out about issues with certain pages or even elements on a page. In Analytics you can set up a number of different ways to track what your visitors do when they visit your site. You can also set up your own goals such as completions of a brochure request or call back. This will allow you to compare week by week or month by month etc. to see how your site is performing. You will be able to check which pages a visitor landed on, how long they spent on the […]