Digital marketing at a glance

Digital marketing at a glance

Digital marketing has been around for some time now, but many business owners still don’t fully understand what it is and how best to use it to market their products and/or their brand. Digital marketing is the use of media such as TV, Radio, Email, Text messaging and social media along with other media formats to promote your business. Social me...
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Adobe assisting with mobile marketing

Mobile marketing is a fast growing marketing avenue and many companies are starting to invest heavily in it. Mobile marketing is not usually cheap but can grow your business very quickly if done properly. Adobe have launch a product called Adobe Solutions whic...
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Ensuring your data is up to date

When carrying out direct marketing you want to make sure that the database that you are going to be using is up to date. This may have to be done manually by contacting each person or business on the list and confirming contact details with them or it may be t...
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Google to start ranking sites based on m...

Google has recently released an update to their ranking algorithm that will come in to force at the end of April 2015. This update will see Google using mobile compatibility as a major factor when choosing where to rank websites on their search engine results ...
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Digital Marketing – getting the right ...

When starting any marketing campaign whether it be via emails, text messages or adverts it can be tempting to go like a bull at a gate and flood your contacts with all of the above, however this can be of detriment to your company and actually give you a negat...
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