Digital Marketing – Page 60 – Diggit Mobile Marketing

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January 25, 2013

Adfonic: Real-Time Bidding Drives CTR Up...

Real-Time Bidding (RTB) methods increase CTR (Click-Through Rates) on mobile ads by a normal of 97 per cent, in line with Adfonic’s AdSnap: Mobile RTB report. The report relies on billions of ad impressions from Adfonic’s platform, comparing the the result of campaigns using RTB – the programmatic trading of mobile ads in line wit...

January 23, 2013

Hollywood Reporter refreshes iPad app to...

The Hollywood Reporter has revamped its iPad application with new editorial and advertising features that encourage users to read the weekly digital version on their devices. The Hollywood Reporter iPad app initially launched in 2010. The magazine was active i...

January 23, 2013

BT App Charges Mobile Calls to Users' La...

BT has launched SmartTalk, a free app which enables users to make calls on their iPhone on the price of a landline call. Up to 5 users can register to a single BT account, and use the OTT app to make mobile calls, over a knowledge connection, that are then bil...

January 19, 2013

Forbes flaunts multiplatform news conten...

The Jan. 21, 2013 issue of Forbes magazine Forbes has rolled out an iPad application that marries the print, Web and social components of the magazine. The new iPad app is a part of an even bigger digital and print revamp from Forbes. In comparison to other pu...

January 19, 2013

Jus-Rol Signs As much as Shopitize

Pastry brand Jus-Rol has become the most recent brand to team up with Shopitize to present discounts on a lot of its high-quality pastry products. Other brands on board include Kellogg’s, United Biscuits, Aunt Bessie’s and Little Dish. Shopitize’s cashba...

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