Category: Web Marketing

Using microsites as part of your marketing strategy
November 27, 2017

Using microsites as part of your marketi...

You may find it difficult to market every product or area that you offer your services effectively through just one website. There are times when you may need to create a microsite for a particle product or area to allow you the best chance of ranking high on the search engines. Doing this will allow you to tailor all the content, images and Search...
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Improving the conversion rate on your website
November 3, 2016

Improving the conversion rate on your we...

If you have a website for your business then you may be constantly checking where you are in the search engine rankings and the number of visitors you get to your site. This is important but you should also check what your visitors are doing once they land on ...
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Putting someone in charge of your website
August 18, 2016

Putting someone in charge of your websit...

If your company has a website then it may be worth-while putting one person or a team of people in charge of managing it. A website can be a great advertising tool for your business, but only if it is maintained and monitored closely. A website may be generati...
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The journey of a customer
June 30, 2016

The journey of a customer

When you have a website it is important to try and find out what they do when they land on your website. Tracking the progress of visitors though your site can help highlight where there may be any issues that need to be addresses. If for example you find that...
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Ways to get fresh content on your site
April 30, 2016

Ways to get fresh content on your site

Google and the other search engines like websites that are constantly updated and have fresh and relevant content on them. Some businesses do this by adding additional pages to their main navigation or to additional boxes on the main web page but this can easi...
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