Insurance comparison website comparethemarket.com has launched a mobile site devoted to car insurance quotes at www.comparethemarket.com/car-insurance/
The company says the hot “mobile car insurance quote journey” aims to make the user experience of comparing car insurance on a smartphone as easy and rewarding as possible.
“Customers using smartphones needed to repeatedly swipe, pinch and prod their screens to get a quote,” said comparethemarket.com IT director, James Lomas. “Today nearly all of smartphone users comparing car insurance on comparethemarket.com may have an experience that isn’t only easier, but is integrated across channels. As an instance, their mobile quote could be retrieved on a desktop PC. Most significant of all, their mobile experience might be much quicker – something it truly is invaluable in customers’ busy lives.”