When companies first have a website designed they may be happy and think that they have everything they need to on there. It may work well for the first 12 months or so and then slowly you may start to notice a drop in your rankings or in traffic to the site. You may still have traffic going to the site but are not getting many conversions from it. Ideally, you should be adding fresh content to your site every week or so and at least every month. This will show Google that you are active and that you are on the ball. They like to promote websites that have relevant and up to date information on them so if you can prove you are doing this then you are more likely to move up the search engine results. Having an RSS feed that adds new content to your site every day is no longer enough to show that you are actively updating it. It’s not only your content that needs updating, sometimes you also need to change your design. Over time the online world and technology advances and if you do not act quickly you may find that you […]
Apps are becoming increasingly common and almost all of the larger retailers now have apps which can be downloaded on a number of devices. Some e-commerce website owners still have yet to create an app for their business and often it is because they don’t realise the value it can add or that in fact, it doesn’t have to costs thousands of pounds to make one. The beauty of apps is that you can start off with something relatively simple and then build on the functionality by releasing updates. If you sell products online then having an app often increases your sales and you can allow the user to customise the app in certain ways which they find easy to use and useful. You can get them to opt-in to notifications which you can then send to them to show them when their order has been dispatched or when there is a particular product on sale. More and more people are using their mobiles to shop and make purchases and having an online website that is mobile compatible is important but may well start to be phased out in the future by apps.
When it comes to building a website you need to think carefully about not only what information or functionality you are going to put in it but also how it is going to be displayed. Research shows that customers go very much off first impressions when it comes to buying online or even completing an enquiry form. If the website is too busy, people often get confused and do not have the time to hunt around for the bit they are looking for so will just leave. If the website has poor quality images and spelling mistakes then the customer may feel that the company is not very professional and go elsewhere. There is plenty of research you can read online which will show you trends for how long a person spends on a page, the route their eye follows and the types of call to actions that should be placed on there to attract the most clicks. Read through these and try and implement them into your website to get good customer interaction. After your website has been live for a month or so, have a good look at your analytics and see where changes may need to be […]
If you have a website that you want to improve to gain more enquiries and sales then you may need to spend some time doing some in-depth keyword research. There is no point targeting keywords or phrases that do not attract enough traffic, so you need to be able to find those first and then concentrate your efforts on them. A number of years ago, Google changed how its analytics packages recorded data. Whereas previously you could often see a number of search terms that people had typed in to get to your page, now it is very rare that you can get your hands on this data. Google has now made it that if the visitor is logged in to any of the Google services such as Gmail then their search term will not be shown. Although this has made the data harder to interpret it doesn’t mean that it’s not useful. Having a look at the landing pages can often give you an idea of what they may have typed into the search box to find your site. You may also be able to have a look in Webmaster tools as this again will often show a list […]
Despite what many people think, SEO (search engine optimisation) cannot be something that is done once on your website and then left. SEO needs to be ongoing and with new updates being released by the search engines such as Google, your SEO may need to change or adapt to fit in with the latest algorithm. When your site is first ready to go live, it is important to insure that all of the search engine optimisation has been completed to a high standard, such as Meta data, title tags, links and content etc. Over time you will probably add to and change your website and it is vital that you also update the on page SEO elements. Adding fresh content to your site is a big part of the ranking algorithm set by Google and these pages need to be relevant and unique in order to get ranked highly. Building up your pages and relevant content on your site will not only help you get ranked for more niche search terms but can help your overall positioning on the search engine results pages. Also being active on the social media sites and getting quality links back to your site is […]