Diggit Mobile Marketing

Mobile devices account for twenty-four.5 per cent of total paid search spend and 27.8 per cent of total clicks inside the UK, in line with a report from Kenshoo. While smartphones account for 11.5 per cent of search clicks, they simply make up 7.8 per cent of spend. It is a similar story within the US, where smartphones account for a slightly lower nine per cent of clicks – but, crucially, for just five per cent of ad spend.  Tablets fare a lot better in both markets. As a matter of fact, their share of ad spend (16.7 per cent) narrowly exceeds that of search clicks (16.3 per cent) inside the UK. Within the US, tablets account for 10 per cent of clicks, and nine per cent of spend. “Advertisers must be assessing the worth of mobile clicks in other ways, since you can’t expect a phone to deliver an analogous rate of direct online sales as devices with bigger screens which can be typically utilized in the house,” said Kenshoo CMO Aaron Goldman. “It’s imperative to trace and optimise conversion events like phone calls, app downloads, check-ins, website registrations, store locators. These are KPIs we should always be using to […]

May 30, 2013 The Big apple Times has updated its Scoop mobile application with content from New York’s new Citi Bike program. The Citi Bike share program was recently launched. Consumers who’ve the mobile app can simply update it to view the recent content. “The Scoop is all about encouraging people to take advantage of out of recent York by finding the city’s best restaurants, coffee shops, events and more,” said Dan Blumberg, mobile product manager on the Long island Times, Ny. “Citi Bike has an analogous mission: unlock a motorcycle; unlock Big apple,” he said. “So, the assumption to feature a sponsored section telling users where they will get a Citi Bike is smart since it is a valuable service to our users and fits the context of the app. “It’s a great tool for our users and allows Citi, a first-rate sponsor, to give compelling and fascinating content for The hot York Times audience.” The scoopThe Scoop iPhone app lets users locate Citi Bike stations throughout Ny and get real-time updates on what number of bikes and docks each has available. Users also are ready to take a look at recommended destinations nearby, including the city’s best restaurants […]

Just 8 per cent have a mobile sitePrint ads are still the preferred kind of marketing for SMEs, a report by Pitney Bowes has found, with 40 per cent saying it’s portion of their marketing mix. But another 48 per cent of SMEs say that traditional marketing now accounts for 10 per cent or less in their marketing spend. Email is now the second one premier marketing activity done by 37 per cent after which Facebook at 26 per cent. Although 49 per cent say that mobile is a component their marketing activity, just 8 per cent of the five hundred SMEs surveyed has a mobile optimised website. 10 per cent say they need to speculate in mobile this year, with yet another 7 per cent committing to an investment in mobile payments Pitney Bowes estimates that missed marketing opportunities result in £122bn in lost sales.“Whether they’re interacting with a multinational company or a native store, people have gotten used to and expect the benefit of mobile access,” the report said. “That means no business can afford to disregard mobile, yet our research shows that only 8 per cent of SMEs have a mobile optimised website.” SMEs make up 99.8 […]

May 15, 2013 The Washington Post Media’s Capital Insight group has launched a mobile application that bundles news from the polling industry to let consumers quickly access content. The Poll Watch app is obtainable without charge download from Apple’s App Store and Google Play. Apps have played an immense role in shaping the Washington Post’s mobile strategy before few years. “Poll Watch is good for journalists and anyone who desires to stay on top of public opinion research,” said Jon Cohen, general manager and polling director of Capital Insight, Washington. Capital Insight is the independent polling group of Washington Post Media. The corporate provides quantitative and qualitative research and analysis for The Washington Post newsroom and the publisher’s advertising division. Political hubThe app is being rolled out along side the approaching American Association for Public Opinion Research conference, if you want to occur in Boston from May 16 – 19. Users with the app might be ready to follow at the side of discussions, presentations and graphics through the conference. Additionally, Instagram photos and tweets from the development might be aggregated into the app. The app lets consumers follow news inside the polling industry. News from all major polling outfits […]

Tumblr has become the newest social network so as to add mobile advertising in its iOS and Android apps. Tumblr has taken the commonest approach with the introducing sponsored posts from advertisers – six partners to start with, including Pepsi, Warner Bros and General Electric – which appear inside the user’s feed, and might be liked and reblogged.  These posts are clearly marked with a dollar sign logo, but otherwise appear intended to blend in as neatly as possible, with a spotlight on pictures, including Tumblr’s trademark animated GIFs.  The sponsored posts has been appearing at the desktop site for almost a year, but it is the first step Tumblr has taken to monetise its mobile offering, which has seen its usage quadruple within the last six months. The move follows the same move from LinkedIn, which introduced sponsored posts to its app last week. Join us tomorrow for the Mobile Retail Summit 2013, taking place on the Grange St Pauls in London