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Posted on: January 17, 2013

The Meerkat Goes Mobile

Insurance comparison website comparethemarket.com has launched a mobile site devoted to car insurance quotes at www.comparethemarket.com/car-insurance/  The company says the hot “mobile car insurance quote journey” aims to make the user experience of comparing car insurance on a smartphone as easy and rewarding as possible. “Customers using smartphones needed to repeatedly swipe, pinch and prod their screens to get a quote,” said comparethemarket.com IT director, James Lomas. “Today nearly all of smartphone users comparing car insurance on comparethemarket.com may have an experience that isn’t only easier, but is integrated across channels. As an instance, their mobile quote could be retrieved on a desktop PC. Most significant of all, their mobile experience might be much quicker – something it truly is invaluable in customers’ busy lives.”

Posted on: January 14, 2013

Flipboard broadens mobile strategy via Android tablet app

News application Flipboard is expanding the choice of platforms that customers can read news content on with a mobile application this is optimized specifically for Android tablets. According to a Flipboard executive, an app optimized for Android tablets was a top request from users. Flipboard may be available on Android smartphones and iPad and iPhone devices. “Tablets are a hot item for the vacations however the biggest request we had was for an Android tablet app,” said Marci McCue, vice chairman of promoting at Flipboard, Palo Alto, CA. “We care about to ensure that we give a very good experience and rethink how one can develop content for various devices,” she said. Different form factors The new Flipboard Android app is formatted to suit seven-inch and ten-inch tablets. Samsung tablet and Note 10.1 users could be ready to access Flipboard with an upcoming software update. Fragmentation remains a matter for Android devices, making it difficult for marketers and publishers to determine which size screen to design for. Flipboard is aiming to beat those issues with page layouts which have been designed for most of the more common Android tablets, similar to Google’s seven-inch and ten-inch Nexus devices. Additionally, Android tablet users […]

Posted on: January 7, 2013

The Atlantic gives HTML5 a shot with tablet-optimized site

The Atlantic goes the mobile Web route for its news and opinion site TheAtlanticWire.com with an initiative that targets tablet users. The new site is on the market at http://touch.theatlanticwire.com/. The Atlantic is operating with Sencha at the HTML5 site. “Part of mobile is ready finding out which experiences we have to put money into, that is in places where our audience expects us to be – if we’ve got the audience the monetization will follow,” said Kim Lau, vice chairman and general manager for The Atlantic Digital, Manhattan. “This year, for me it’s all about attempting to raise the bar with the experience and understanding how users interact with content,” she said. The Atlantic is the flagship property of Atlantic Media Company. Mobile news As of Dec. 2012, The Atlantic Wire claims that 27 percent of traffic comes from mobile devices. Additionally, monthly unique visitors accessing the publication’s content via a tablet grew 210 percent in 2012 year-over-year. Tabs around the top of the site group articles into categories including entertainment, technology, business and politics. The site is ready up in order that users discover content by swiping around the screen. Users can then save articles and share content via […]

Posted on: January 2, 2013

USA Today takes first steps towards building universal Android app

USA Today has launched an Android application that features a new layout aimed to strengthen readership and increase engagement. The new app design is optimized for the most recent Android operating system. Additionally, the app is also  compatible with all Android phones and seven-inch tablets, including the Nexus 7. “This app is our first step towards building a universal app for Android,” said David Payne, chief digital officer of Gannett. “Our latest version is compatible with phones in addition to 7-inch Android tablets. Within the near future we plan to update the app to be compatible with 10-inch tablets in addition, in order that our users can download one USA Today app and it’ll be compatible across all Android phone and tablet form factors. “We also introduced offline reading to our phone app users, giving them the power to download articles upfront for reading on-the-go, even when they don’t have a connection,” he said. “Updating the design of the app was also very important to us, so that we could provide our users with a clean, simple-to-use interface that is consistent with Google’s guidelines.” USA Today is a multi-platform news and information media company. Engaging readers Through the Android app, […]

Posted on: May 29, 2012

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