USA Today has launched an Android application that features a new layout aimed to strengthen readership and increase engagement. The new app design is optimized for the most recent Android operating system. Additionally, the app is also compatible with all Android phones and seven-inch tablets, including the Nexus 7. “This app is our first step towards building a universal app for Android,” said David Payne, chief digital officer of Gannett. “Our latest version is compatible with phones in addition to 7-inch Android tablets. Within the near future we plan to update the app to be compatible with 10-inch tablets in addition, in order that our users can download one USA Today app and it’ll be compatible across all Android phone and tablet form factors. “We also introduced offline reading to our phone app users, giving them the power to download articles upfront for reading on-the-go, even when they don’t have a connection,” he said. “Updating the design of the app was also very important to us, so that we could provide our users with a clean, simple-to-use interface that is consistent with Google’s guidelines.” USA Today is a multi-platform news and information media company. Engaging readers Through the Android app, […]
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