A website can be a great selling and marketing tool for your business. It can be a brochure site that showcases your products and services and aims to attract customers in to contacting you or it may be an ecommerce website where customers can actually complete their purchase online though the site.

Regardless of what type of site you have you need to have call to action banner. Call to action banners can vary in design and content depending on what you want the customer to do. A banner stating “click here to receive a brochure” is one type of call to action and “call xxxx to discuss your project” is another type of call to action.  There is a lot of psychology behind call to actions and the colours, text and even shape of the banner you should use in order to attract the most interaction with the users on the sites.