Lots of businesses have a website designed and have a stats package, such as analytics installed, but then rarely use it. These statists can be extremely useful and can help turn a good website in to a great one. It allows you to see what your visitors are doing when they come on to your site and can quickly flag pages that may be causing an issue. It is also a great way to see how effective your marketing is in different areas. For example, you can have a look at where your traffic is coming from and find out which marketing avenues work best for you. It may be that a huge amount of traffic comes from your social media pages in which case you know that it is worth investing time and money in.
If you find that a particular page has a high bounce rate, you need to investigate why. A bounce is counted when someone one stays on the one page that they have landed on and doesn’t interact with the page. Most sites want people to click on to at least two pages to fill out a contact form or complete a purchase for example. If your bounce rate is high you need to check what is going on within the page and see how you can improve it.