It is easy to make mistakes when it comes to online marketing, especially if you do not have much experience in it. Online marketing can be so vast and what works well for one type of business may not work so well for another. Often it is a bit of trial and error and you may have to stick with some forms of marketing for a while to see if they really do work.
Often a common mistake that business make when it comes to marketing is gaining visitors to their website. They may assume that the more visitors the better and although this may be the case, it is often better to get less traffic to the site but to attract people who actually will want to buy your product or service. If the marketing you are doing is low cost or free then it doesn’t really matter if you attract people that are not interested in what you sell, but if you are doing a paid sort of advertising, especially one where you pay per click or pay to show your ad to a set number of people then you will want to know that you are getting the best return on your investment that you possibly can.