If you are having a website designed it is important that you have calls-to-action on the site to attract people into interacting with your site. Call to actions can be a simple “click here” link or a graphic containing images and text with a buy now or enquiry button on.
Depending on what industry you have, what type of website you have and what it is you want your viewers to do will help you decide which type of call to actions to use. A designer will be able to create a few different calls-to-action banners that you may want to use throughout the site. You may decide to keep these in the same place on every page or to change each one.
Some of the best calls-to-action are ones that people can relate to. You may decide to show or write about a common problem and then advertise your product or service that can rectify the problem. If you need to get sign ups then you may have a banner which shows the benefits of signing up such as entered into a prize draw, receive monthly offers etc.