Digital marketing has been around for some time now, but many business owners still don’t fully understand what it is and how best to use it to market their products and/or their brand.

Digital marketing is the use of media such as TV, Radio, Email, Text messaging and social media along with other media formats to promote your business. Social media marketing is on the increase and many companies have quickly caught on to the benefits of marketing in this way and being able to quickly share information. Some forms of digital marketing, such as TV ads are expensive and therefore require a lot of consideration before exploring this avenue.

Email marketing is done by many companies. Some send out monthly or weekly newsletters to inform their clients of any new industry or company related news and others only send out emails to clients when they have a new product launch or specific offer they want to share.

The beauty of digital marketing is it is often a lot easy to track results that magazine publications or leaflet drops for example and this can allow you more control on ensuring you get a good return on your investment.