Diggit Mobile Marketing

Understanding your website audience has not been the same since the pandemic and resulting privacy laws. In 2022, analyzing an audience would mean logging into Google analytics and guessing what the numbers meant. This year, data tracking laws and privacy restrictions have changed the way analytics are done, how consumers find websites, and how they interact with them. If you still haven’t adjusted your audience analysis to include these factors, now would be the time.   Why “Right Audience” Still Matters   Bringing traffic to your website and attracting the right traffic are two completely different challenges. It’s better for a small business to get 500 relevant customers than to compete with an enterprise that attracts 5,000 useless visitors. The marketing funnel only converts people who are interested and engaged with your offer. This right audience consists of people who are already interested in what you are offering and at the right stage of the funnel. If your enquiry rate has dropped, and your bounce rate has crept up, it shows that visitors are quickly abandoning the page and without exploring further. This serves as a warning that your content, targeting, and messaging might have drifted away from the people […]

Understanding Core Web Vitals is an important part of analyzing your website performance metrics and understanding how Google measures user experience through real-world signals. When Core Web Vitals were first announced, Google described three key metrics: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Looking ahead to 2026, things have changed. First Core Web Vitals To understand what has changed, it helps to recap where things first started. LCP measured how quickly the largest content element (an image or heading) on a page became visible to the user. FID looks at how long a user has to wait for a response to their action. CLS measures the amount of shift in the page layout that occurs when the page is still loading, which could cause users to click on the wrong element if they weren’t careful. Although a great start, these three metrics do have some limitations. FID in particular, is limited in that it only records the very first interaction, resulting in the system overlooking browse-session-ending performance issues. Interaction to Next Paint (INP) Replaces FID One of the biggest developments in Core Web Vitals is the removal of FID and the adoption of Interaction […]

The key to success and greater online presence is through effective SEO strategies. To better understand the power of SEO, let’s look at the definition of SEO (Search Engine Optimization). Search engine optimization is the process of increasing visibility in search engine results pages (SERPs) for certain keywords or phrases related to one’s company, products, or services. It involves optimizing a website for relevant search terms, researching competitor websites and analysing keyword trends. By performing these activities, you can increase your website’s organic rankings on major search engines such as Google and Bing. You may be wondering how a business can benefit from an effective SEO strategy. The answer lies in increased organic traffic; which means more people coming to your website organically through search engine results. The higher your website ranks in the SERPs, the more organic traffic you will receive as people are more likely to click on links that appear at the top of search engine results. This increased traffic can lead to more leads, conversions, and sales – all a result of effective SEO strategies! So what makes an effective SEO strategy? First off, it is important for businesses to optimise their websites for relevant keywords […]

Search engine optimisation (SEO) and pay-per-click (PPC) are two of the most important tools in a web marketer’s arsenal. SEO and PPC make up a large portion of any effective web marketing campaign, as they work together to drive traffic to your website, allowing you to reach potential customers that would otherwise be difficult or impossible to target. When implemented correctly, SEO can help increase your ranking on search engines with keywords relevant to your business. The higher you rank on these search results pages, the more visible your website will be to those searching for terms related to the products and services you offer. Furthermore, by optimising content such as page titles, meta descriptions, headings and image alt text, you can ensure that your website is as optimised as possible. Additionally, SEO techniques such as link building and blogging are essential for driving traffic to your site and boosting brand awareness online. PPC marketing, on the other hand, involves paying a fee every time someone clicks on an ad associated with your business. Ads are usually targeted based on specific criteria such as location, age or keyword searches related to what you’re offering. PPC ads can also be used […]