If you are looking at doing some online marketing then you need to ensure that you carry out plenty of key word research. This is vital if you want to ensure you are investing your money in the best possible places and targeting the phrases that are going to not only attract visitors but the right sort of visitors.
Online marketing is a huge area that there are many different elements too. One of the biggest is Search Engine Optimisation and this is effectively improving your site in certain ways to get in moved up on the search engine results pages.
Once you have your list of keywords or phrases, it is important to find out where you currently rank. It may be that you already rank number one for a particular phrase, and although you may still want to focus on that to stay at the top you may not want to put much of your budget in to it. Equally if you are no where to be seen for a phrase and it is extremely competitive then you may decide to target that at a later date when you have more money to invest.
Keyword research is vital in online marketing and can show you not only where the main competition is and what you may need to start to compete. But also if there are any niche or long tail phrases that you can target and gain positions on the search engines easily.