Web marketing is crucial if you want your website to be a success. Many companies have to do more than one type of marketing in order to make their business a success. This could be a mix of online and offline marketing or it could be just online.
When it comes to budgeting for your online marketing, it can be scary as you will often not know exactly what you need to spend and where. You may have to invest a fair bit of money to get the site launched and off the ground and wait a while before you see any sort of return on your investment.
Ideally you need to work out what sort of marketing will work best for your business. If you can, it is a good idea to do some marketing that brings in results quickly but also consider the long game and make sure that you are constantly trying to improve your rankings organically so that eventually you can cut down on the more expensive marketing such as Pay per Click if you need to.
If you only have a relatively small budget then you should try and choose carefully where to invest it. Although a marketing agency may charge a fee to manage your marketing for you, they will often be able to make your budget go further and bring in quick results.