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April 21, 2013

Looking for Innovation

I spent yesterday afternoon on the latest Heroes of Mobile event organised by Helen Keegan. It consisted of a panel debate around mobile advertising, followed by tech demos from seven companies. The debate, featuring freelance strategy and innovation consultant, James Cooper, Rube Huljev from Infobip, Stephen Jenkins from Millennial Media, and Aman...

April 19, 2013

Mobile breathes new life into publishers...

September 12, 2013 Mobile can streamline the method of subscribing to a magazine or newspaper, making it one one of the crucial biggest drivers of latest revenues for publishers this year. However, publishers should take into account that mobile also ma...

April 19, 2013

Metro Talks the Challenges of AR for an ...

We’ve seen a number of print publications doing tie-ins with AR (Augmented Reality) over the past couple of years, but daily newspapers offering AR content on any form of regular basis are less common. However, this month has seen not only one but two in...

April 17, 2013

USA Today taps adaptive delivery for sig...

August 29, 2013 USA Today’s new mobile site USA Today is leveraging adaptive delivery to enhance the experience for smartphone users according to their device type in an important revamp of its Web page. USA Today is the primary of Gannett’s greater th...

April 17, 2013

Bauer Media Strikes Mobile Partnership w...

Mobile marketing and advertising technology provider Velti has signed a two-year mobile marketing partnership agreement with Bauer Media Group UK. By the terms of the partnership, Velti will manage all mobile interactivity, promotions and marketing for Bauer M...

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