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April 1, 2013

Heineken Leverages Social Media to conne...

Heineken is kicking off a brand new mobile initiative by using “second-screen experiences” which may deliver specialized content to consumers in real-time.  The company desires to create platforms that fans can use at anytime as opposed to just developing new apps for specific campaigns. In response to insight gleaned from the company’s inte...
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March 30, 2013

The big apple Times builds out mobile st...

July 11, 2013 The big apple Times readers can now access articles via Kindle Fire The New York Times has launched an application for Amazon’s Kindle Fire that gives free access to all content for the month of July. The publisher’s app gives readers access ...
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March 30, 2013

Tesco, Unilever and Coca Cola Join Faceb...

Facebook has announced the formation of a UK advisory board made from brands and agency leaders with a purpose to ensure it delivers one of the best service to its advertisers. Although the gang contains chief execs and MDs from a few of the UK’s biggest ad ...
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March 28, 2013

Time Inc.’s This Old House revamps ann...

July 11, 2013 The This Old House mobile content Time Inc.’s This Old Home is switching up its yearly sweepstakes this year with augmented reality, after using mobile bar codes for several years up to now. The augmented reality contest is running within the A...
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March 28, 2013

Rebtel Voice App SDK Launches

Rebtel’s free SDK for iOS and Android devs to integrate VoIP calls into their apps has launched with dating app Maybe. Rebtel tested the functionality in a beta trial with greater than 20 developers, including TGTHR, Agile Dimension, eXeltior, in addition to...
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