admin – Page 51 – Diggit Mobile Marketing

Diggit Mobile Marketing medium category image

March 6, 2013

Time Inc. exec: Mobile is set content, c...

May 10, 2013 NEW YORK – A Time Inc. executive on the 2013 MMA Forum said that mobile’s opportunity for the publisher revolves around creating great contextually-relevant content and finding new advertising opportunities with creative. During the “Putting the Puzzle Pieces Together: How Strategy, Data, Creative and Media Come Together to D...

March 6, 2013

EE Revenues Fall 5.4 Per Cent

UK telco EE has reported £1.4bn in service revenues for Q1, a drop of five.4 per cent year-on-year. That’s despite the introduction of a 3rd operator brand, also referred to as EE, alongside its Orange and T-Mobile brands, which has seen ‘strong t...

March 4, 2013

USA Today targets theater fans through d...

May 2, 2013 USA Today has rolled out a mobile application for the approaching Tony Awards that lets theater fans stay awake-to-date with news and purchase show tickets. The USA Today Broadway’s Best app is out there for iPhone, iPad and iPod touch devices. A...

March 4, 2013

Newspaper Gets Augmented with Independen...

UK newspaper The Independent has integrated AR (Augmented Reality) into its daily editorial content, through a collaboration with Blippar which it’s calling Independent+. Across the paper’s section, articles marked with the Independent+ logo would ...

March 2, 2013

Condé Nast exec: Delivering same ad acr...

April 15, 2013 NEW YORK – A Condé Nast executive on the 2013 IAB Mobile Marketplace last week said that as publishers get a far better grasp on how to define users across multiple mediums, marketers ought to deliver platform-specific advertising. During...

« Previous 1 … 49 50 51 52 53 … 60 Next »