Digital marketing really is taking over in the marketing and advertising world. More and more companies are investing the majority if not all of their budget in online and digital marketing and doing less and less offline, but is there still a place for offline marketing? Although this percentage is shrinking, there is always a certain amount of people that will use the Yellow pages or look in local papers etc for companies offering what they need, if you stop offline marketing altogether, then you may lose a large majority of these people. There is often a need to weight up which form of marketing will get you the best return on your investment. With the likes of Analytics and trackers, it can be easy to see how successful your online marketing campaigns are but this can be a little more tricky offline and will often rely on you asking your customers where they heard about you or setting up dedicated phone numbers that are only used in offline advertisements. Offline marketing can still work well for many companies but it is recommended that it is done alongside online marketing and reviewed often to check that it is still worth […]
How to manage all of your business social media accounts
Social media plays a massive part in the success of many businesses. If you have a business that uses social media to advertise your company then you will probably be aware of how much time it can take up posting on each one and replying to comments etc. It is vital to be successful on social media sites such as Facebook and Twitter that you do interact often with your followers but unfortunately some businesses simply do not have the time to spend on these sites and therefore the social media marketing may not work as well for them as it could. If this sounds all too familiar for your business, then it may be time to either outsource your social media account marketing or invest in some software that allows you to manage all of them under one roof. This software often allows you to create a post you can choose whether to duplicate that post on other social media accounts in one go. You may even wish to employ someone whose sole job is to manage your social media accounts. The cost of outsourcing your social media marketing varies usually dependant on the number of accounts you have […]
How much should you spend on your website?
If you are a business looking to have a website built then you may wonder how much it is likely to cost and what you should be spending. Websites range drastically in price from a few hundred pounds upwards into the tens of thousands of pounds. Some companies will even build a website for free and then charge you a small monthly management fee. In some regards you do often get what you pay for, i.e. if you chose to have a website that has only cots £200 the chances are you will be getting a template website that allows you little flexibility in the terms of layout and functionality etc. You may also find it difficult to get these sorts of websites ranked on the search engines such as Google etc as they are often not built with SEO in mind. On average you can expect to pay between £1000 and £3000 for a website so a start-up business. You may be able to get one a bit cheaper but may be limited on to the number of pages etc. If you want an e-commerce site you may be looking at spending £5000 plus, deepening on the complexity.
Should you put adverts in your mobile app?
Apps have grown in popularity over the last decade and more and more apps are hitting the market that are free. Free apps can be great but often they are covered in adverts and the only way to remove them, is to upgrade to the full version. If you are in the process of having an app made then you need to decide as to where you are going to have ads on it. If the app is going to be free but you need to be able to make some money from it, then you will need to show ads or in app purchases. Adverts within apps often have a low success rate and can actually put people off using the app if the ads are appearing too often or hard to close. The best way to integrate adverts in to your app is to do it more discretely and to make the ads relevant. Advertising products or services that are linked to your business may increase your chances of someone clicking through, and rather than making it a big stand out banner, often a clickable link within a description can work better in terms of conversions.