Diggit Mobile Marketing

Twenty leading media companies had been chosen to form the 1st mobile advertising working group established by the UK’s IAB. Among the 1st to enroll in the team are Google, Channel 4, Bauer Media and the Telegraph, who’re tasked with tackling the large technical challenges facing the mobile marketing industry. Microsoft, Yahoo, Adfonic and ITV have also signed up sooner than the launch, with one more five yet to be announced.  The news was revealed this morning by Jon Mew, the IAB’s director of mobile and operations, at IAB Mobile Engage in London. Wes Biggs, Adfonic’s CTO, said: “The IAB is a crucial forum to make sure that the rapid innovation happening in mobile advertising is just not hampered by a scarcity of technical standards or uncertainty around adoption of key approaches or technical architectures. Adfonic is worked up to bring our deep experience and information of the mobile ad tech space to this ongoing discussion.”

Facebook’s Christian HernandezFacebook became a mobile first company within the last one year, in step with Christian Hernandez, director, vertical business partnerships on the social networking giant in his presentation at IAB Mobile Engage a couple of minutes ago, entitled ‘Social is Mobile’.  Hernandez didn’t actually utter the words: ““Facebook is the principle function of a smartphone today” through the presentation, but they did form the title of 1 of the slides he used, which showed 23 per cent of smartphone usage dedicated to Facebook (surely, 21 per cent Facebook, 2 per cent Instagram), with Google sites in second place on just 10 per cent. Hernandez revealed that each day, Facebook sees more users on mobile than on the net. Inside the UK, Facebook has 26m monthly active users on mobile, out of a complete of 34m. On a world basis, Facebook has 655m daily active mobile users. Hernandez noted also that almost all of folk on the earth, 4.5bn of them to be precise, have never used the web, and that a better generation of mobile users will mostly access the internet purely through a mobile device. He explained to delegates how Facebook had needed to “retool” the company’s […]

Audi is launching an Augmented Reality (AR) app called Audi Vision, so one can bring its brochures to life. The app will initially allow users to indicate their mobile device on the car maker’s spring 2013 price and specification guides, and take an image so as to unlock the static pages of the brochure, triggering additional content inclusive of video, sound, hotspots and extra pictures and text. Consumers will then be capable to look (virtually) under the bonnet in their chosen model, hear the engine roar, experience the ride from behind the wheel, and appreciate the bodywork from all angles, in addition to boning up at the specification. And once the app has taken a grab from a specific brochure, it not requires a knowledge connection to have interaction with the AR content. Audi Vision could be applied around the brand’s brochures – covering all models – and can become available across multiple media sooner or later. It’s been designed for Audi by mobile marketing and tech firm, Somo. “Audi Vision is the foremost innovative digital project we’ve undertaken to this point,  and most significantly, it supports a key developing trend in marketing; the overlap between digital and CRM,” said […]

44 per cent of the Guardian’s global web traffic in April came from smartphones and tablets. The figure was revealed a couple of minutes ago by the Guardian revenue director, Tim Gentry, on the IAB’s Mobile Engage event. Gentry also revealed that on the weekend, 55 per cent of the Guardian’s football content web browsing occurs on smartphones and tablets, and that during the last quarter, 11 per cent of the Guardian’s advertising revenues came from cross-platform solutions, all of which had mobile on the heart of them, across many sectors, including fashion, retail and mobile. He told delegates: “I think the explanation mobile is on the heart of those packages is since it is on the heart of our business.” Earlier, kicking off the development, IAB chairman, Richard Eyre, issued a rallying call to brands to get their mobile act together. He noted that too many brands’ websites are still not optimised for mobile, and told delegates:  “We wish to fix this. Analyze your company’s website on a mobile device, and if it doesn’t work, return and shout at someone. Mobile first is not very creativity; it’s hygiene.” Eyre then said that we’re seeing “the end of advertising as […]