June 14, 2013 Kiplinger is aiming to create a more seamless experience reading experience with its new tablet HTML5 site. The corporate chose the technology over a mobile app. The company also found that tablet page views to Kiplinger.com increased 133 percent and the common time spent increased four times, from two minutes to 8 minutes per visitor. “Our strategy is to serve our readers best, it doesn’t matter what the platform,” said Doug Harbrecht, director of recent media at Kiplinger. “People consume information differently on a tablet than they do on a computer or when reading a mag,” he said. “We’ll adapt our quality content to user experience across multiple platforms. “HTML5 allows us to do that, besides other publishers.” Mobile readershipKiplinger is using Onswipe, which lets its advertisers deliver full-page, magazine-like advertising that is measureable. Kiplinger is seeing an increase in mobile users, especially tablet ones. The company also saw that with HTML5, time spent on its tablet site rose 400 percent and page views doubled. More marketers are bypassing mobile apps and building out app-like mobile-optimized sites to strengthen user engagement. Kiplinger believes that the tablet format is more conducive to long-form journalism and provides the corporate a […]
iLove Interactive Women’s Magazine Drops onto Your Door Mat
A women’s consumer magazine with mCommerce in-built have been unveiled inside the same week that Bauer has closed the doors at print magazine More!. Digital Space has announced the launch of the free iLove interactive women’s magazine and app, in order to be delivered direct to a particular audience of 700,000 households from July. The editorial content and advertising within the monthly mag will all contain multimedia elements, with a specific talk about driving women to download the app, scan products and purchase them immediate. The corporate has used data modelling with the aid of Royal Mail to spot women who like fashion and grace and likewise own a smartphone in order for the folk targeted could be keen to buy the goods. The corporate may be ready to track scans and purchases made via the app, making them directly attributable. The audience shall be greater than double those of Cosmopolitan and Marie Claire, in addition to the free magazines from Stylist and ASOS. Will women be capable to argue with a free mag with interactive content selected with them in mind delivered straight to their door It is usually available to a much wider audience online and in email […]
Mobile-first breaks down screens, says Buzzfeed exec
June 13, 2013 NEW YORK – A Buzzfeed executive on the 2013 MultiScreen Summit said that since consumers don’t have faith in content only living on one screen, taking a tool-agnostic approach is prime for the corporate. During the “Insight – TV & Entertainment: Social Conversations within the Digital Age” session, executives from Buzzfeed and the Syfy Network spoke about how social media and mobile are increasingly fueling online engagement for brands to create compelling content. The session was moderated by Gary Schwartz, CEO of Impact Mobile and MSS conference chair, Toronto. “I don’t actually desire to parse out mobile – it’s like saying that you just had a laptop strategy 15 years ago,” said Jonathan Perelman, vice chairman of agency strategy and industry development at Buzzfeed, Ny. “I don’t think the buyer says, ‘Well I’m going to consume a work of content, so let me go get my mobile because it’s going to be better here or at the desktop,’” he said. “It’s mobile-first, but we’re completely agnostic and seamless on a phone and whatever else. We just desire to create great, sharable content.” App versus Web debateAccording to Mr. Perelman, there are differences in how publishers and types […]
Mobile Retail Summit – Retailer and Panel Previews
The Local Data Company’s Matthew Hopkinson will kick things off at tomorrow’s eventThe Mobile Retail Summit kicks off at 9am tomorrow morning on the Grange, St. Paul’s, London, with a presentation from Matthew Hopkinson from the Local Data Company, who will present delegates with a tough-hitting picture of the actuality of life at the High Street at present, with store closures and falling occupancy rates. At 9.50, through the ‘On Device’ session, Sean McKee, head of eCommerce at show retailer, Schuh, will take delegates in the course of the company’s mobile journey, outlining the percentage of visits and revenues coming from desktop, tablet and mobile devices. At 2.35, in the course of the ‘In-store’ session, Pizza Express marketing director, Emma Woods, will explains how the restaurant chain has used free in-store wi-fi to extend engagement with its customers, and make the dining experience easier for them. In a similar session, at 15.05, Sienne Veit, head of mobile at Morrisons, will deliver a presentation entitled: ‘Rethinking Stores within the Age of Mobile’, wherein she is going to outline how Morrisons and parent company Kiddicare are harnessing the ability of mobile to help the shopping experience within the company’s bricks & mortar […]
Saturday Evening Post drives readership with launch of iOS app
June 12, 2013 The Saturday Evening Post is making its publication more interactive with a brand new iOS application that lets readers browse bonus content and enhanced features. The company teamed up with Yudu to assist develop the mobile app. The Saturday Evening Post and U.S. Kids family of magazines may be downloaded via Apple’s App Store. “The Saturday Evening Post, now not regards itself as a print company,” said Steve Harman, technology director at Saturday Evening Post. “It’s a media business, with digital extensions of all its content,” he said. “This includes making content – a number of it from the print publication, a number of it wholly original – available on all tablets, iPad, Kindle, Nook and Android devices. “The apps for this material can be found at iTunes, Google Play and B&N.com.” Increased readershipVia the app, users can access additional content, including audio highlights, personalization settings, multiple viewing options and search-and-zoom tools. Consumers can buy single issues for $3.99, that’s a one-time purchase or choose the only issue subscription for $1.99, that is automatically renewed until cancelation. There can also be the choice to pay for a year’s subscription, that’s six issues for $9.99. Spreading the wordTo […]