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July 30, 2013

Metro and Weetabix Launch 'On the Go' Mu...

For the launch of the Weetabix At the Go breakfast biscuit, the cereal brand is operating with Metro on a cross-platform campaign which incorporates a snackable tablet magazine for busy mums to read within the morning. The 15-minute At the Go read might be available from 7 to 17 May and contains information and advice from working women on how you ...

July 28, 2013

Twitter to Deliver Social 350 Masterclas...

Dara Nasr, head of sales at Twitter, will deliver the keynote speech to an audience of FTSE 350 companies attending the Social 350 Masterclass on 4 June. The former head of Youtube and display advertising at Google will close the day by explaining how delega...

July 26, 2013

StrikeAd Launches Brand and Rich Media D...

StrikeAd has announced the hole of a brand new business division dealing exclusively with brand advertising and rich media creative. The company said it has chosen to split this from its Demand Side Platform on the way to handle the growing demand for brand aw...

July 24, 2013

Watch The Mobile Retail Summit Highlight...

It’s hard to believe the Mobile Retail Summit is greater than every week behind us. The event was a solid success, with 300 delegates passing during the Grange’s doors to see a strong line-up of speakers, with retailers, vendors and analysts all ...

July 22, 2013

MobFox Deploys Device Detection from Sci...

MobFox has integrated ScientiaMobile’s WURFL InFuze device detection solution into its mobile ad network, to enhance its targeting capabilities and responsiveness to ad requests. MobFox is leveraging the device detection capabilities in two ways – to s...

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