StrikeAd has announced the hole of a brand new business division dealing exclusively with brand advertising and rich media creative.

The company said it has chosen to split this from its Demand Side Platform on the way to handle the growing demand for brand awareness campaigns on top of direct response ad placements.

“Just as smartphone adoption has grown rapidly during the last two years, so has demand for brand advertising and rich media inventory,” said Alex Rahaman, founder and CEO of the brand new York based start-up. “Advertisers increasingly recognise that rich, interactive media and video are crucial tools within the mobile space, just as they proved to be at the desktop. StrikeAd Engage will let us provide a more focused offering during this space to agencies and types.”