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July 4, 2013

Starbucks pulls in brand recognition to ...

April 16, 2014 Starbucks is teaming up with the brand new York Times on a promotion that doles out free access to the publisher’s newly launched mobile news product. Starbucks’ My Starbucks Reward members can receive 12 weeks of access to the recent York Times’ new NYT Now mobile application. What’s interesting about this initiative is ...

July 4, 2013

Yahoo! Acquires Astrid

Yahoo! has acquired Astrid, the corporate behind the to-do list app which was downloaded by over 4m people because it first launched in 2008. Astrid‘ enables users to create crossplatform lists and reminders, whether by typing or speaking, and share the...

July 2, 2013

Publishers test audio ads to open new mo...

April 3, 2014 NPR’s iPhone app National Public Radio and Tribune Co. are betting on audio ads to monetize their applications as mobile becomes the main platform for news consumption. The addition of audio-based mobile ads are geared toward helping publis...

July 2, 2013

Eleventh Hour Hotels Checks In

Mobile Travel Technologies (MTT) has launched Eleventh Hour Hotels, a white label solution for hotel chains to create a dedicated mobile app targeting the last-minute booking market. The platform essentially offers a branded alternative to existing apps, like ...

June 30, 2013

Comedy Central debuts first fully-progra...

April 2, 2014 Comedy Central’s app Viacom-owned Comedy Central is unveiling its first application that makes its programming mobile, with Corona and Unilever supporting the launch. Comedy Central already has a number of different mobile apps, but here&#8...

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