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June 30, 2013

Yelp: 36 Per Cent of Ad Impressions from...

36 per cent of all ad impressions on local directory and reviews service Yelp came from mobile devices during Q1, 2013, in keeping with its quarterly results. That figure is up from 25 per cent in Q4, 2012 – an increase at the least partially accounted for by the introduction of in-app ads, which only came into play on the tail end of Q4. Dur...
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June 28, 2013

Ny Times doubles down on mobile with ded...

March 27, 2014 The Ny Times mobile app In a mirrored image of the way mobile is transforming news gathering, consumption and monetization, The recent York Times will soon launch its first mobile product with its own dedicated editorial staff and produce native...
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Diggit Mobile Marketing medium category image
June 28, 2013

Six Figures for Fiksu in Download Handle...

Fiksu was appointed by MyVoucherCodes in a six-figure deal to assist drive downloads and visibility of the bargain website’s apps. Around 35 per cent of the site’s traffic currently comes from mobile and the company’s CEO, Mark Pearson, said that the...
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June 26, 2013

Time Inc.-owned InStyle emphasizes socia...

March 25, 2014 Time Inc.-owned InStyle magazine’s mobile and Web site redesign taps into social media, original content and personalized news feeds to exploit the growing traffic from smartphones and tablets. The specialise in social media is intended to de...
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Diggit Mobile Marketing medium category image
June 26, 2013

Mobile Made Up 10 Per Cent of Argos Sale...

Growth in mCommerce has helped Argos report its first growth in sales for 5 years, up 2.1 per cent within the fiscal year 2012 (as much as 2 March) to £3.9bn. Mobile purchases made up 10 per cent of the retailers’ total sales through the year. That figu...
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