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Diggit Mobile Marketing medium category image
May 25, 2013

Ny Times exec: Avoid channel-based think...

January 21, 2014 NEW YORK — a brand new York Times executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that publishers should approach mobile as a wholly new medium that’s different from another marketing tactic. During the “Content, Media and Publishing: Monetization and Advertising Challenges Loom Large&...
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Diggit Mobile Marketing medium category image
May 25, 2013

Skillz Brings Tournaments to Mobile Gami...

Mobile gaming tournament platform Skillz has launched in beta, offering another approach to monetising apps beyond advertising, in-app purchases or paid-for apps. The Skillz SDK enables developers to host both multiplayer tournaments inside their apps, with b...
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Diggit Mobile Marketing medium category image
May 23, 2013

Will The recent York Times redesign payo...

January 14, 2014 The Long island Times building The Long island Times’ long-awaited Web revamp across tablets and desktops shows the numerous role that new advertising opportunities and mobile-geared features will play for publishers in monetizing all ki...
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Diggit Mobile Marketing medium category image
May 23, 2013

Brainstorm Launches Call Centre Connect ...

Brainstorm has updated its Dragon mobile engagement platform to incorporate a ‘call connect’ messaging function to automatically link customers with a company’s call centre. Rather than waiting in a frustrating phone queue, the cloud-based se...
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Diggit Mobile Marketing medium category image
May 21, 2013

Viacom’s MTV eyes mobile Web to expand...

January 10, 2014 Full-episode streaming on MTV’s mobile site While most broadcasters are that specialize in mobile applications to govern how and when consumers watch television shows, Viacom’s MTV is betting at the mobile Web to restrict how much free...
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