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June 4, 2013

ABC News sees mobile video viewing tripl...

February 13, 2014 One hundred days after ABC News launched its revamped application, the corporate is seeing tremendous growth in mobile video viewing. ABC has gained some interesting insight on its users, akin to the truth that most users view videos between 8 p.m. and 11 p.m. ABC News plans on taking such information into consideration when deter...

June 4, 2013

Mobile Marketing Live Opens Registration

Thomson Reuters’ Bob Schukai, speaking ultimately year’s event Registration has opened for our flagship event, Mobile Marketing Live, happening on 3 October in London. Tickets are available in at an early bird rate of just £295 in case you book be...

June 2, 2013

NBC bets on Flipboard to propel new TV s...

February 12, 2014 NBC tries Flipboard NBC is aiming to accumulate some hype for the brand new “The Tonight Show with Jimmy Fallon” program through custom content throughout the Flipboard news application. NBC is running in-app ads in the Flipboard iPhone a...

June 2, 2013

Re: Targeting

Tweet MyThings VP business development & head of mobile & video, Steve Glantz, explains to David Murphy how the corporate is bringing retargeting to mobile advertising. You can take heed to the whole interview below, or click here to download it as a...

May 31, 2013

NBC News doubles down on mobile with res...

February 6, 2014 NBC News’ new site NBC News is creating a harder push into original content and reporting with a brand new responsive Web page and redesigned iOS and Android applications. The news organization claims that here is the largest digital rev...

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