Category: Digital Marketing
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Telefónica Digital and Dell in Mobile Broadband Tie-up
Read this post →: Telefónica Digital and Dell in Mobile Broadband Tie-upTelefónica Digital and Dell have signed an agreement to give integrated mobile connectivity for Windows 7 and Windows 8 devices anywhere in Europe, throughout the Dell NetReady solution, a pay-as-you-go connectivity bundle,…
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Canon Rich Media Campaign Achieves Mobile CTR of one.79 Per Cent
Read this post →: Canon Rich Media Campaign Achieves Mobile CTR of one.79 Per CentWorking with media buying platform Adsmobi, Canon targeted a ‘lifestyle centric’ audience in Asia with three rich media mobile banners for the multimedia launch of its range of Pixma printers during Q1…
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Rubicon Project Appoints Paul Gubbins as Head of Mobile
Read this post →: Rubicon Project Appoints Paul Gubbins as Head of MobileRubicon Project has recruited StrikeAd’s Paul Gubbins as head of mobile to guide its advertising automation process across mobile inventory in EMEA. Arriving from managing UK sales on the mobile DSP, Gubbins…
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US Smartphone Penetration Rises to 58 Per Cent
Read this post →: US Smartphone Penetration Rises to 58 Per CentSmartphone penetration within the US rose to 58 per cent in the course of the three month period ending March 2013, in line with data from the comScore MobiLens service. That’s a…
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Telstra, Optus and TPG Win Australian 4G Auction
Read this post →: Telstra, Optus and TPG Win Australian 4G AuctionTelstra and Optus, Australia’s two largest telcos, along side TPG, have walked away with spectrum within the 700MHz and a couple of.5GHz bands paying a complete of AU$1.96bn (£1.28bn). This is AU$1bn…