SEO & Organic Search

Small Business SEO & Organic Search

Search Engine Optimisation (SEO) is one of the more cost-effective methods for small businesses to gain visibility online. It allows businesses to utilise traffic from online searches without having to pay for ads, as long as they create a relevant and well-constructed website.

We at Diggit assist small and medium-sised companies across the UK in understanding the hands-on aspects of SEO so that they can pinpoint the areas where they are lacking in order to achieve better search engine rankings.

Importance of Organic Search

Search engine users pose questions or look for a service, and in doing so, they identify the service they require and the solution to their issue. Therefore, it is important to be there as a service provider and also to be placed high up in the search engine results when potential customers are searching for the service. There is a massive difference in the amount of traffic that goes to the top organic searches compared to the paid ones and a large number of customers tend to ignore the paid ads, which is why it is important to have a good position in the organic searches.

Components of SEO

SEO can be broken down into:

  • On-page optimisation – this is about how you organise your pages, your content, headings, titles and meta descriptions so that every page is understood by search engines.
  • Technical SEO – improving your site’s usability for mobile devices, speed, and overall indexability by the search engines.
  • Link building – acquiring hyperlinks from other websites in order to improve the authority of your website.
  • Content – this involves creating well-structured pages that are informative and provide answers to your customers’ problems.

How To Start

If you don’t know what SEO stands for, there are some simple steps you can take that will improve your visibility and strengthen your presence on the Internet.

The guides in this section discuss on-page SEO and link building (two strategies with a lot of potential impact, even at the small local business level).