Web Marketing Strategy & Analytics

Building a website is just the tip of the iceberg. To advance your business online, you need a detailed plan for gaining the right visitors – and a firm grasp of what occurs after they arrive. Web marketing strategy and analytics integrate these two concepts, allowing you to make targeted investments with your time and financial resources.

At Diggit, we champion marketing supported by data. This does not mean endless hours of data entry. It entails knowing which channels are driving results and which pages on your site are working hard for your business.

Strategy Before Tactics

One of the mistakes I see too often when consulting for small businesses is the tendency to rush into tactics – setting up social media profiles, doing advertising, or blogging – without first considering what it is they are trying to accomplish, and who they are trying to achieve it with. A solid strategy provides direction for every marketing initiative, and makes it considerably simpler to evaluate success.

The Role of Analytics

Google Analytics and GA4 offer tremendous perspective around website visits. You can see how visitors got to your website, what pages they viewed, how long they stayed, and whether or not they completed the goals you set for the website. Knowing these things allow you to actually improve instead of keep guessing.

From Traffic to Enquiries

It is one thing to generate traffic on your site. It is an entirely different thing to convert that traffic into real enquiries and sales.

CRO or Conversion Rate Optimisation aims to increase your website’s success in getting visitors to contact you. Adjustments to your site’s design, calls to action, and text can all lead to increases in the number of inquiries you receive.

Check out the guides in this section to discover how to select suitable marketing channels for your business and how to enhance your website’s capacity to convert visitors into clients.