Category: Digital Marketing

January 29, 2013 Viggle reports that users have checked into TV shows 151 million times previously year, proving that mobile devices are key to enhancing second-screen experiences. Viggle users earn rewards by…

Telecommunications companies in India must seek the implicit written consent of consumers – via SMS, email, fax or hard copy letter – before activating any paid-for Value Added Service, under new regulations…

Location-based mobile advertising firm JiWire has extended its partnership with Advanced Wireless Group (AWG), the most important provider of free wi-fi in N. American airports, to provide free, ad-supported wi-fi to travellers…

Real-Time Bidding (RTB) methods increase CTR (Click-Through Rates) on mobile ads by a normal of 97 per cent, in line with Adfonic’s AdSnap: Mobile RTB report. The report relies on billions of…

The Hollywood Reporter has revamped its iPad application with new editorial and advertising features that encourage users to read the weekly digital version on their devices. The Hollywood Reporter iPad app initially…