Category: Digital Marketing
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Indian Regulator Toughens VAS Stance
Read this post →: Indian Regulator Toughens VAS StanceTelecommunications companies in India must seek the implicit written consent of consumers – via SMS, email, fax or hard copy letter – before activating any paid-for Value Added Service, under new regulations…
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JiWire and AWG Extend Ad-supported Wi-fi Partnership
Read this post →: JiWire and AWG Extend Ad-supported Wi-fi PartnershipLocation-based mobile advertising firm JiWire has extended its partnership with Advanced Wireless Group (AWG), the most important provider of free wi-fi in N. American airports, to provide free, ad-supported wi-fi to travellers…
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Adfonic: Real-Time Bidding Drives CTR Up by 97 Per Cent
Read this post →: Adfonic: Real-Time Bidding Drives CTR Up by 97 Per CentReal-Time Bidding (RTB) methods increase CTR (Click-Through Rates) on mobile ads by a normal of 97 per cent, in line with Adfonic’s AdSnap: Mobile RTB report. The report relies on billions of…
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Hollywood Reporter refreshes iPad app to bring static pages to life
Read this post →: Hollywood Reporter refreshes iPad app to bring static pages to lifeThe Hollywood Reporter has revamped its iPad application with new editorial and advertising features that encourage users to read the weekly digital version on their devices. The Hollywood Reporter iPad app initially…
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BT App Charges Mobile Calls to Users’ Landline Bills
Read this post →: BT App Charges Mobile Calls to Users’ Landline BillsBT has launched SmartTalk, a free app which enables users to make calls on their iPhone on the price of a landline call. Up to 5 users can register to a single…