March 20, 2013

Online destination Answers.com has launched a mobile site that lets users swipe their finger across smartphones and tablets to bare answers to look queries.

Answers.com claims that fifty percent of the company’s page views come from mobile devices. Consumers can visit the recent mobile site directly at http://www.answers.com/.

“Much of the buzz and effort within the media and ad business straight away is the threshold of the network on smartphones, tablets and other devices,” said Peter Horan, president of Answers, St. Louis.

“Consumers like to ask questions whereever they’re, whenever they’re curious,” he said. “And so they like to swipe. Asking questions and swiping seem two of the foremost natural human actions. We’ve brought them together in an incredible, app-like experience at the mobile Web.”

Answers Corp. owns and operates Answers.com. The corporate claims to have answers for greater than 18 billion questions and a community of 180 million users.

Mobile answers
The homepage of the positioning is decided-up with an enormous search bar that stretches around the screen.

As consumers start to type in a query, the location pulls in commonly searched keywords that piece together to form questions.

Once a query have been submitted, users must swipe around the screen to show the reply.

As consumers continue to swipe around the screen, other associated questions flash around the screen. This helps the publisher rack up page views and time spent at the site.

Early engagement statistics point to the location redesign as being effective for Answers.com.

In a number of months of beta testing, consumers are viewing five times more pages per visit and are spending twice as much time via the mobile site.

Answers.com credits the mobile Web overhaul to users which are six times prone to engage with the publisher’s content.

One-third of Answers.com’s users are on mobile devices as well as the 50 percent of its page views which might be mobile.

Mobile trends
According to Answers.com, certainly one of its biggest learnings about mobile users is they are particularly aware of live events and trending topics.

Consumers are increasingly turning to their mobile device because the first place to analyze and find quick bits of knowledge.

Going forward, the corporate plans to roll out a mobile app that builds on its mobile Web efforts.

“We’re committed to being a digital-first company,” Mr. Horan said.

“We believe that mobile will keep growing in importance and that we’re uniquely fitted to serve the mobile user,” he said.

Final Take
Lauren Johnson is associate reporter on Mobile Marketer, New York