Facebook is reportedly engaged on video ads that will be introduced to its users’ newsfeeds from July.

According to the Financial Times, the video ads will play automatically, but can be silent, with the user having the choice to show the sound on and restart the ad.

Initially, the ads might be trialled by the brands on Facebook’s client council, together with Coca Cola, Walmart, and Ford.

Once trials are complete, Facebook is predicted to charge between $20-25 per thousand video views – a number of featuring passive views from users who didn’t choose to activate sound on an ad – with each ad being limited to a maximum of 15 seconds.

It’s the newest attempt by the social network to spice up ad revenues, and monetise its 1bn-plus userbase. On the grounds that, in accordance with the FT’s sources, video ads could generate up to $1.5m per day – around $135m per quarter, in comparison to a complete $1.5bn for Q1, 2013.

There’s currently no word on whether this will include Facebook’s mobile site or app, nevertheless it can be a reasonably major shake up for the social network.