Giraffe Launches Loyalty-Focused App

Chain restaurant Giraffe has launched an iOS and Android app, with a focal point on loyalty schemes.

The app, developed by Stampfeet, contains a QR code scanner which enables users to gather stamps with each visit, towards two rewards – a free takeaway coffee and 50 per cent off food. More interestingly, it also enables users to gift and swap stamps with their friends via email.

The Giraffe app also features reservations functionality, powered by Live Res, location-based capabilities to locate the closest restaurant, in addition to menus, news and provides.

“We are delighted to announce the launch of our new app with a transparent do something about rewarding our loyal customers,” said Giraffe co-founder Juliette Joffe. “We’ve tried to maintain it as simple and concise as possible to entice a much broader audience, whether or not they are popping in for a standard coffee or visiting us for a meal.”