Home-based business owners ought to get in at the mobile marketing game to sell more and build their brand. There are some essential tools you’ll need before you start a mobile campaign, but with increasingly smartphone buying on mobile devices, whenever you aren’t mobile, you’ll be losing out.

Make your website mobile-friendly
Even if people find what you are promoting by searching on Google or Bing, in the event that they can’t view your website from their smartphone, they’ll click away. Many website providers offer mobile marketing add-ons to make sure your enterprise website is well viewed, searchable and interactive with mobile users. Use QR codes for your website that lead people for your mobile offers.

Some popular website providers offering these add-ons include Go Daddy, iPage, Dreamhost and HostGator—along with many others. The value for these add-ons is often minimal but not using them will mean mobile users can’t view your website or your offerings.

Get a mobile app
UppSite is only one company making it easy for home-based business owners to create their very own mobile marketing app. You don’t must worry about all of the techie stuff, the software does it for you and you may choose which mobile operating systems you need to market resembling iOS, Android, RIM or Windows 7. Other companies on this game include Fan Page Mobilizer, WixMobile, Google Mobile and Moylo.

It’s important to present your apps in various operating systems for all devices. Your mobile marketing app should work on most Android phones, in addition to iPhones and Blackberries.

Choose the appropriate mobile outreach method
Mobile marketing isn’t about continually texting possible customers. Not just is that this annoying to a few, people with limited text message plans is additionally charged for these sales text pitches. An appropriate outreach methods include:

• Opt-In Offers – Offer opt-in text messages in your customers out of your website. Don’t overwhelm people who do opt in with too many text offers, discounts or coupons. Experts say a proposal sent every two weeks is enough. Ensure you offer some way in the event you do check in to opt-out.
• Stay on topic – If someone has opted-in, there’s no reason to send texts that contain no pertinent information regarding what your property-based business is all about. Create texts that supply value to the tip user.
• Offer mobile payment options – Google Wallet, Four Square and Apple’s Passbook make it easy for folks to pay your for product or service on their cellphone. These payment readers are free – you simply pay transaction fees.

Combine social media and mobile marketing
Most marketing campaigns include many different methods—print, online and mobile. Using social media to drive users on your mobile campaign is definitely achieved by inviting Facebook fans and Twitter followers to enroll in mobile offers. Tthink of social media and mobile marketing as partners working toward finding and landing new customers.

Social media followers do buy more from home-based businesses on Facebook and Twitter because both help to construct consumer confidence and brand identity. Use them together with mobile marketing efforts to succeed in a much broader audience, not only locals.
 
Shaun Chatman works as head of selling for a web based marketing company