February 1, 2013
The Manhattan Times is streamlining the reading experience with a brand new BlackBerry 10 application designed and formatted for the device.
The Manhattan Times have been investing loads of cash and time into mobile. The corporate have been strengthening its mobile repertoire and to ensure that its editorial content is accessible on as many platforms as possible.
“It is part of our overall NYT Everywhere strategy, that is, to be where NYTimes users are, expanding our reach to all strong and promising mobile platforms and technologies, including third-party mobile applications,” said Kate Harris, mobile product manager on the Long island Times.
“You saw us launch on Flipboard in June 2012, which was the primary time we offered all the Times’s content on a 3rd-party app,” she said. “Since then you’ve seen us launch on Windows 7.5, we launched an experimental Web app for iPad and most recently we relaunched our Android app to present a richer user-experience on Android.
“Plus The brand new York Times for BlackBerry is an additional advantage for subscribers. Subscribers who’ve Web+Smartphone or All Digital Access packages and who’re BlackBerry users can now experience the days in a comprehensive app environment.”
Driving readership
The Ny Times mobile app includes greater than 25 sections news, information and opinion, videos, slide shows, graphics and blogs.
The app also incorporates several features equivalent to the facility for users to read their favorite articles offline, in addition to save an editorial across various platforms.
Moreover, the app includes breaking news alerts and an entire set of share options for articles and multimedia across social media equivalent to Facebook and Twitter, email and during the BlackBerry Messenger app.
Additionally, The hot York Times app offers in-app authentication for subscribers for a streamlined reading experience.
Non-subscribers can access the head News section totally free and might purchase digital subscriptions in the app for full access.
“We’ve always been early adopters of latest platforms,” Ms. Harris said. “We launched The days at the mobile Web in 2006, and we were first to market on that front, followed by iPhone in 2008 and Android in early 2010.
“We place our bets on technologies where we see opportunity – just last year we launched on Windows 7.5 and now we’re launching on BlackBerry 10,” she said. “We were considered one of 30 brands that showcased our app at BlackBerry’s NYC launch event on January 30, where we led app demos to industry insiders and members the media.
“We launched a dedicated campaign across our properties,www.nytimes.com, m.nytimes.com and in print. We also worked with BlackBerry on an announcement and PR plan to announce the supply of The days on BlackBerry 10.”
Mobile repertoire
The Big apple Times have been ramping up its mobile offerings over the last few years.
Last year, three hundred and sixty five days after rolling out its digital subscriptions, the corporate reported that its iPhone application were downloaded 14.9 million times (see story).
Most recently, The hot York Times relaunched its mobile application, that’s designed and formatted for tablets and smartphones running on Android.
The Android News app includes a responsive design navigation to aid create a more seamless reader experience (see story).
“Mobile is vital to The days,” Ms. Harris said. “Over the past four years we’ve successfully engaged audiences, created superior mobile news experiences with viable advertising and subscription business models across iOS, Android and the Mobile Web. And more recently, we’re creating Manhattan Times mobile experiences on important existing and future platforms and technologies.
“We remember that users want access to our content on multiple devices, that is why we’re working to create optimal mobile experiences on plenty of platforms and operating systems,” she said.
Final Take
Rimma Kats is associate editor on Mobile Marketer, New York