If you need an SEO agency near me in Northampton, your website probably isn’t showing up where it should. There are a few reasons why this is the case: your site’s technical setup may be lacking, your content may be outdated, or you just don’t have enough authority relative to your competitors.
We work with Northampton-based clients to assess which of these factors are impacting their sites. In lieu of a ‘one-size-fits-all’ package, we prefer to take a look at where a client’s site currently is.
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What that usually involves
- conducting a speed test and checking the site’s mobile usability and page indexation
- examining real user data in conjunction with the assumptions made by the business
- adding individual service line pages, rather than a single service page
- constantly working on content and links because rankings aren’t permanent
Why local matters here
Ranking for “Northampton” differs from ranking on a national scale. Google’s search algorithm accounts for proximity and local relevance. This means one cannot rely on just the word “Northampton” in a page title to rank for local searches. This requires the development of local content and the optimization of local citations with local links.