Motive Television, a software development house in Soho specialising in TV and video, has had its patent for ‘place changing’ mobile TV technology approved within the US.

TV Anywhere is integrated into internet-connected set-top boxes and linked with a user’s tablet so one can watch live programming or shows that they have got recorded wherever they’re via their web browser. The tech is a part of Motive’s Television Anytime Anywhere platform already utilized by Mediaset in Italy and being rolled out with Digiturk in Turkey and CME within the Czech Republic throughout the process the year. “Now that we’ve got the patent, we will make it available for third parties – anywhere,” said Leonard Fertig, CEO.

It cost greater than £13m and 6 years to develop the television Anytime Anywhere technology, Fertig explained, and the CEO is convinced that it can be still unique at this stage. Others with similar offerings require a brand new piece of hardware, while TV Anywhere is installed within the set-top box or delivered as software over the platform’s network.

Tablet TV

The company is operating with a regional broadcaster within the US, Granite, to debut another one in all its services, Tablet TV, a Freeview equivalent for mobile, in eight cities within the US starting with San Francisco.

Tablet TV turns your device right into a TV using a dongle and an app. The dongle comes at a one-off cost and the service is delivered over the present TV frequency other than the web so is more cost effective for the buyer and provider. The corporate is already in talks with UK and other European broadcasters, and hopes to have the entire of america covered by 2014 after making deals with various other TV networks.

So how will they monetise Motive is B2B so it’s as much as individual clients, which range from broadcasters, satellite and cable networks, along side telcos, to choose how they use the platform. Granite has chosen to stay with the advertising already provided on its traditional TV channels, but they are able to offer targeted ads according to what individuals are watching and where. “Somebody else may decide to do something different,” he said. Reckoning on the broadcaster, consumers can be offered movie or other entertainment packages direct to the tablet.

The company is in talks with entertainment providers within the EU, Africa and Asia about rolling out the tech here.

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