The use of mobile phones and tablets for online activity has increased massively over the past few years with a large percentage of sales and enquiries made online, done through these types of technology. It therefore makes sense that website owners make sure that their website is compatible for phones/ tablets if they do not want to miss out on potential business. Many companies have opted for a completely separate version of their website to be created specifically for mobile devices; this allows them to make changes to the layout and structure of this version without affecting the main website. Sometimes companies will only display a certain amount of pages / sections on the mobile version, this is usually because these are the places people tend to visit and if they do want to go to another part of the site there is usually an option to view the full desktop site.
Enhance your online presence with Freetimers Web Marketing services
In this internet age, perhaps the single most important thing you can do to ensure the success of your business is effective web marketing. Normally, the starting point of any online website marketing should be getting your site to be ranked highly in search engines such as Google. This important goal can be accomplished through SEO or Pay per click. Now, to do well as far as SEO and web marketing is concerned, you may want to consider hiring the services of a reputable company such as Freetimers. In what ways can Freetimers help your business optimal benefits from web marketing? 1. Search engine optimisation Well, to rank well in Google, what you need is make use of search engine optimisation. This is considered a combination of both art and science, while others refer to it as black cart.Achieving success in SEO can prove quite tricky and obvioulsy an obgoing slog. Nevertheless, how does one conduct SEO? The only way to achieve impressive results is hiring an experienced company and the proof can only be seen by doing it. Freetimers can help you achieve good ranking in Google. You can actually confirm by looking at a small sample of their […]
Email Marketing to Reach a Mobile Audience
Email marketing may be known as one of the oldest forms of internet marketing, but it can also be seen as one of the most modern. Let us explain: Smartphones are everywhere, and today the majority of mobiles can access emails on the move, and this provides an great opportunity for businesses, and email marketing can help to ensure customers are reached even when they’re on the move. Email marketing campaigns can be set up with mobiles in mind, and an email can include information on products or services, a letter to show appreciation for their custom, or perhaps links to website content, or perhaps even product lists. Some people have switched marketing focus to social media, but emails will always have a place in the mobile world, and it can work to influence customers and potential customers for increased sales.
Google is Changing the Way its Algorithm Works Due to Mobile Users
Like most businesses around the world, google has begun to change the way it operates due to the influx of mobile phone users of its services. Google, the leading search engine, is a great absorber of data of its users. It uses this data to improve its algorithm, so that it can create greater, more exact results for the searches its users make. Due to its data collection, it has noticed a glaring difference between how desktop users of its services and how mobile users search. The main difference is that mobile users will use google in a more conversation way, using it to find out information as much as to find websites to buy from. The massive increase in people using their mobile phones to access the internet is going to continue to enforce a new aspect to internet marketing, and google as well as other businesses will have to respond effectively, or risk becoming uncompetitive.
30 Per Cent of Ocado Checkouts Come From Mobiles
More than 30 per cent of online grocery retailer Ocado’s checkouts now come via its mobile app on smartphones. When tablets are taken into the equation, the figure is 40 per cent, perhaps even as high as 45 per cent, and rising. The figures were revealed last night by Ocado CEO, Tim Steiner, as he delivered the British Retail Consortium’s Annual Lecture. During a Q&A session after the lecture, Steiner said he didn’t think the press & Collect concept would ever take off for grocery shopping, and said Ocado would haven’t any interest in ever offering this kind of service unless if could operate it at a lower price than its home delivery service and pass many of the savings directly to the client, so offering an incentive for them to gather their groceries, rather then having them delivered. Ocado operates its business, which currently involves fulfilling home deliveries for Waitrose.com, from two “dark stores” (aka warehouses), arguing that this can be a far more efficient approach to run a house delivery service than picking items from the shelves of a shop. Asked what impact it might have on Ocado’s business if Tesco attempted to replicate its model, Steiner pointed […]