Diggit Mobile Marketing

Square has launched its free mobile payments reader and app in Japan, the company’s first journey out of North America and a bold move in a mature mobile payments market.  The company has partnered with the Sumitomo Mitsui Card Corporation, which introduced Visa payments to the rustic, to help with the move. The transaction fee is slightly higher than Square charges within the US and Canada, 3.25 per cent in place of 2.75 per cent, which has become something of an industry standard.  Square would not charge for the reader or the iOS and Android app they usually have assured customers that the velocity of deposit won’t be slowed around the Pacific. Its customers may also expect to showcase their business in its online directory of companies that accept mobile payments of their area. Homegrown NTT Docomo already works with Japan’s Softbank to give quite a few mobile transaction opportunities on its handsets, including contactless mPayments on its wallet platform, available at vending machines, in taxis and at McDonalds. The corporate also offers loyalty card services and a free reader and app for users to just accept payments.  PayPal is likewise working in Japan too, and gives a free reader and […]

Ian Spero, founder and CEO of Creative Skills for all times, talks to Kirsty Styles about its latest project using mHealth to enhance the lives of adolescents with life-threatening illnesses, the financial case for mHealth investment, and the CSL competition for start-ups using tech for good. You can take heed to the whole interview below, or download it as a podcast here.

Shazam has launched an entire redesign of its iPad app, with a spotlight on widening its exploration and discovery capabilities. In addition to the typical UI overhaul – and the hot app, it ought to be said, looks very sleek – the revamp boasts a number of latest features.  Chief among them is Auto-Tagging, exclusive to the iPad, which runs within the background at the device and automatically captures any media playing nearby –  meaning users can return and discover what the track was that they heard in a store half an hour ago. The redesigned app also enables users to browse both tracks and television shows by what’s currently leading, in real time, both on a world basis and in individual cities world wide, using an interactive mapping feature. Users may also browse and preview tracks tagged by their friends. “We have seen amazing growth and expansion in both the selection of those that use Shazam on iPad and their level of engagement,” said Shazam CEO Rich Riley.  “During the last year, we’ve seen triple-digit growth inside the variety of downloads of the iPad version of our app. “iPad offers an effective way to experience more at the second […]

Media Storm is operating with Videology to supply multiscreen TV and video media planning to its enterainment and retail clients. Videology’s TV Amplifier ad decisioning platform integrates Nielsen’s new content measurement tools, inclusive of digital and mobile video audience segmenting and viewing data to aid create targeted multimedia campaigns. Advertisers should be in a position to supplement traditional TV campaigns with interactive components and determine reach, frequency and effectiveness of cross-device campaigns with greater accuracy. “Online and mobile viewing aren’t going to exchange viewing on television screens, but these mediums have gotten another ubiquitous option for consumers to view their favorite programming,” said Andrea Redniss, chief activation officer at Media Storm. “These digital and mobile efforts should be incorporated into our planning tools to an analogous degree that it’s now incorporated into consumers’ lives, and this partnership with Videology helps to make this possible for our clients, particularly at this crucial television buying period.”

NeoMedia has launched QodeScan, a self-service 2D barcode generator that is intended to assist businesses prepare their own QR campaigns, cheaply and easily. The generator is supplied in three versions – the free Lite edition, and paid Basic ($5/month) and Elite ($75/month) subscriptions. With each option, the variety of codes and scans a business can create increases incrementally. As well as generating open-standard QR codes, the Elite version of Qodescan provides analytics and reporting on 40 data parameters including scans, frequency, device characteristics and site. “QodeScan is a straightforward, self service QR generation platform that is fully supported by NeoMedia’s foundational patents, a claim that few inside the industry could make,” said NeoMedia CEO Laura Marriott. “For those seeking more advanced QR campaigns, NeoMedia continues to supply its NeoSphere barcode creation solution.”