Diggit Mobile Marketing

According to a survey of two,000 consumers commissioned by SDL Campaign Management & Analytics, 68 per cent of UK consumers use their cellphone in store. Of those 29 per cent said they compare prices, 22 per cent read reviews and 23 per cent compare services available from other brands.  The research also surveyed an additional 2,000 people around the US, Australia and Singapore and located that collectively 69 per cent expect a brand’s online store, mobile app and physical store to supply an identical pricing, discounts and sales. Groupon speaks to SMEs Groupon surveyed greater than 300 SMEs within the UK via and online questionnaire and located that only 17 per cent invest more in mobile within the coming year.  8 per cent said they’d reduce digital spend this year in favour of more face-to-face communication. “To ensure that SMEs to outlive and remain competitive, they must get the balance right and choose when to have interaction in person or use alternative channels,” said Roy Blanga, Managing Director, Groupon UK “Central to here is with the ability to understand each customer and their preferences. Targeting them on the right time with tailored offers and promotions will make customers feel they’re valued […]

Gaydar, the UK’s largest gay dating website, has introduced a mobile web service to reinforce the dating experience for its 6m members worldwide. The site offers improved search functionality, chat features which combine real-time chat with a rich messaging service, in addition to photo and site sharing. The ‘Find Him’ function enables members to go looking for guys of their vicinity using four predefined mood filters to connect to others within the same mind set. Users have a single profile and log-in that syncs around the mobile web, desktop and Gaydar’s iOS app. The service also creates a platform for brands to promote more effectively with the affluent gay community. Trevor Martin, CEO of Gaydar.net, said: “Our vision was to create a less complicated, more pleasurable experience for our community to glue through mobile and i’m confident we’ve achieved this. The new look and innovative features reinforce Gaydar’s ambition to construct upon its position because the best dating service for gay and bisexual guys around the globe, in addition to a number one platform for the LGBT community.”

America’s USA Network is using responsive design to unify the digital viewing experience across all screens for its 102m US viewers.  Smartphones, desktop and tablets will receive the network’s TV Everywhere streaming service, gamification and social TV funtionality – with marketing partners in a position to create ‘ transmedia storytelling experiences’. As element of this, the network is moving its digital navigation tools to the lowest of the screen and placing the interactivity bar within a thumb’s reach. To create its new strategy, USA partnered with gamification specialists Bunchball, responsive designers Empathy Lab, social agency RebelMouse and cloud content tech provider Watchwith. “As a part of USA’s digital evolution, we’re embracing this multiplatform world by marrying each of the screens for stronger two-way engagements with our compelling content,” says Alexandra Shapiro, EVP of USA Network. “We have eliminated the walls between TVs and mobile devices to present brands a unified and fluid fan interaction, organically extending their presence everywhere the patron is.” The site will go live to tell the tale 6 June.

Millennial Media has released its Mobile Mix report for Q1 2013, which looks on the device breakdown on Millennial’s mobile advertising platform. Apple was the highest manufacturer at the platform, and impressions from all models of the iPhone grew 28 per cent over the former quarter. Samsung was in second place, with impressions increasing by 19 per cent over the former quarter. Amazon broke into the pinnacle 10, and saw impressions increase 125 per cent over the former quarter. Android and Apple both increased their overall share of impressions year-on-year, with Apple going from 33 per cent to 39 per cent, and Android going from 49 per cent to 52 per cent. Non-phone connected devices comparable to tablets and e-readers increased their share of impressions year-on-year from 20 per cent to twenty-five per cent. Android tablet impressions grew 96 per cent year-on-year, and now make up 45 per cent of total tablet impressions. The Samsung Galaxy Tab was the leading Android tablet, with 35 per cent of these impressions, followed  by the Kindle Fire, with 28 per cent of Android tablet impressions. Millennial has also released quite a few EMEA-specific stats. In Q1 2013, Apple was the leading manufacturer in […]

3D printing firm Makie also made the cut Blippar was one in every of a small variety of British companies invited to be a part of the england is superb trade mission to the united states – led by Prince Harry and the PM. The tour culminated on Wednesday with a personal event attended by Google’s Eric Schmidt and Pete Cashmore of Mashable. Blippar was among around 100 guests invited to the style photography studio, which had been utilized by Madonna, in New York’s Meatpacking district. The PM and the prince were presented with dolls of themselves created by UK 3D printing firm Makies.  Ambarish Mitra, CEO and co-founding father of Blippar, said: “Blippar is committed to creating augmented reality a commercially mainstream marketing medium and to creating ‘blipping’ a regular behavior. Having done thousands of campaigns with the various world’s leading brands and publishers, we’re proving the industrial and utility benefits of this tech. “Events like this show that the united kingdom government is committed to support entrepreneurs and help drive their business globally,” he said “We’re growing rapidly in Britain and america and we glance at our invitation to this event as recognition for that growth on each side of the Atlantic.” The Britain […]