All too often website owners and unfortunately some website design companies forget that there are many more than just one or two online marketing platforms.
When trying to promote a website, you need to take into account your target audience in terms or location, age, interests etc. (depending on what product or service you are offering). Once you have an idea of your audience that you wish to target you can then come up with a marketing strategy to try and attract these people to your site. If for example you have a beauty salon website and the owner particularly wants to push acrylic nails, you may find that your main target audience is females aged 16-40 within a 10 miles radius of the salon. Social media advertising along with Pay er Click should definitely be part of the online marketing plan as you have a good chance of reaching your target audience through these platforms. You should also consider the SEO (Search engine optimisation) on your website to improve the organic listings on your site, so if someone searches on Google for example, your site will appear towards the top.