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Chinese Telecom Operators to Award Contr...

Beginning this year, Chinese telecom operators will begin awarding contracts to “super-fast mobile networks,” consistent with a piece of writing published by Reuters.  These new contracts will likely favour Chinese suppliers, the item states, corresponding to Huawei and ZTE, providing greater competition to European suppliers. The most importa...
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Crystal Light leverages Pinterest to inc...

March 13, 2014 Crystal Light and Condé Nast’s Self magazine have partnered for a print-to-mobile promotion within the March issue that plays up Pinterest for social relevancy. The #tinywin promotion asks readers to scan Crystal Light cards within the is...
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Viacom’s Nickelodeon builds award show...

March 12, 2014 Viacom’s Nickelodeon is leveraging an iBook to provide children an interactive experience leading as much as the approaching Kids’ Choice Awards. Consumers can download the iBook without spending a dime in Apple’s App Store. Although the a...
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Condé Nast's Brides invests in mobile t...

February 28, 2014 Condé Nast-owned Brides magazine’s second Live Wedding promotion is throwing mobile into the combo that allows you to reach more consumers, nonetheless it is make a shocking choice by leveraging the seemingly-disappearing Microsoft Tag. Th...
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Disney leverages mobile to drive cross-s...

February 26, 2014 The Disney Movies Anywhere app Walt Disney Studios is targeting families and oldsters who’re increasingly watching full-length movies across multiple devices with a brand new video service that features a mobile application and Website....
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