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June 10, 2013

Meredith Corp. eyes in-app rewards to mo...

February 19, 2014 Meredith rolls out in-app ads Campbell’s, Procter & Gamble and Unilever are a couple of big consumer packaged goods brands which are rolling out in-application rewards to Meredith Corp.’s apps to assist the publisher push repeat usage. The lifestyle publishing brand will incorporate Kiip’s SDK into the Allrecipes Dinner...

June 8, 2013

Comcast, Time Warner aim to crack open c...

February 18, 2014 Comcast’s Xfinity TV remote app Comcast’s proposed $45 billion merger with Time Warner would provide the type of scale that cable networks must compete against broadcasters to make content available across television, cellphones, ta...

June 8, 2013

Prostate Cancer UK Launches Mobile Campa...

Prostate Cancer UK has launched its Sledgehammer mobile and television campaign to elevate money for research and quickly share help and knowledge concerning the disease. The campaign is being headed by Bill Bailey and the positioning comes complete with a bri...

June 6, 2013

Glamour tweaks print-to-mobile strategy ...

February 13, 2014 Glamour’s March issue Condé Nast’s Glamour is rolling out a brand new mobile application and location that lets readers buy products straight from static magazine pages. Glamour’s new Shop Glamour program includes both a respon...

June 6, 2013

Not more Tablets, Just BlackBerrys, says...

In a bold statement for an organization that’s still on rather shakey ground, BlackBerry CEO Thorsten Heins said in an interview on the Milken Institute conference in LA that he doesn’t see a future for tablets. “In five years I don’t think the...

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