Category: Digital Marketing
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Viacom’s Nickelodeon builds award show hype via digital book
Read this post →: Viacom’s Nickelodeon builds award show hype via digital bookMarch 12, 2014 Viacom’s Nickelodeon is leveraging an iBook to provide children an interactive experience leading as much as the approaching Kids’ Choice Awards. Consumers can download the iBook without spending a…
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Condé Nast’s Brides invests in mobile to expand footprint for Live Wedding
Read this post →: Condé Nast’s Brides invests in mobile to expand footprint for Live WeddingFebruary 28, 2014 Condé Nast-owned Brides magazine’s second Live Wedding promotion is throwing mobile into the combo that allows you to reach more consumers, nonetheless it is make a shocking choice by…
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Disney leverages mobile to drive cross-screen video sales
Read this post →: Disney leverages mobile to drive cross-screen video salesFebruary 26, 2014 The Disney Movies Anywhere app Walt Disney Studios is targeting families and oldsters who’re increasingly watching full-length movies across multiple devices with a brand new video service that features…
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Meredith Corp. eyes in-app rewards to monetize mobile
Read this post →: Meredith Corp. eyes in-app rewards to monetize mobileFebruary 19, 2014 Meredith rolls out in-app ads Campbell’s, Procter & Gamble and Unilever are a couple of big consumer packaged goods brands which are rolling out in-application rewards to Meredith Corp.’s…
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Comcast, Time Warner aim to crack open cable’s TV Everywhere potential
Read this post →: Comcast, Time Warner aim to crack open cable’s TV Everywhere potentialFebruary 18, 2014 Comcast’s Xfinity TV remote app Comcast’s proposed $45 billion merger with Time Warner would provide the type of scale that cable networks must compete against broadcasters to make content available across…