Category: Digital Marketing
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Ny Times doubles down on mobile with dedicated editors, native ads
Read this post →: Ny Times doubles down on mobile with dedicated editors, native adsMarch 27, 2014 The Ny Times mobile app In a mirrored image of the way mobile is transforming news gathering, consumption and monetization, The recent York Times will soon launch its first…
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Six Figures for Fiksu in Download Handle MyVoucherCodes
Read this post →: Six Figures for Fiksu in Download Handle MyVoucherCodesFiksu was appointed by MyVoucherCodes in a six-figure deal to assist drive downloads and visibility of the bargain website’s apps. Around 35 per cent of the site’s traffic currently comes from mobile…
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Time Inc.-owned InStyle emphasizes social sharing with digital revamp
Read this post →: Time Inc.-owned InStyle emphasizes social sharing with digital revampMarch 25, 2014 Time Inc.-owned InStyle magazine’s mobile and Web site redesign taps into social media, original content and personalized news feeds to exploit the growing traffic from smartphones and tablets. The specialise…
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Mobile Made Up 10 Per Cent of Argos Sales in 2013
Read this post →: Mobile Made Up 10 Per Cent of Argos Sales in 2013Growth in mCommerce has helped Argos report its first growth in sales for 5 years, up 2.1 per cent within the fiscal year 2012 (as much as 2 March) to £3.9bn. Mobile…
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Tribune Co. raises mobile news bar with audio content, ads
Read this post →: Tribune Co. raises mobile news bar with audio content, adsMarch 21, 2014 The Tribune Co.’s app Tribune Co. desires to streamline the scoop reading experience while also tapping into the various success that marketers have seen with audio ads via the launch…