Just 8 per cent have a mobile sitePrint ads are still the preferred kind of marketing for SMEs, a report by Pitney Bowes has found, with 40 per cent saying it’s portion of their marketing mix.

But another 48 per cent of SMEs say that traditional marketing now accounts for 10 per cent or less in their marketing spend. Email is now the second one premier marketing activity done by 37 per cent after which Facebook at 26 per cent.

Although 49 per cent say that mobile is a component their marketing activity, just 8 per cent of the five hundred SMEs surveyed has a mobile optimised website. 10 per cent say they need to speculate in mobile this year, with yet another 7 per cent committing to an investment in mobile payments

Pitney Bowes estimates that missed marketing opportunities result in £122bn in lost sales.
“Whether they’re interacting with a multinational company or a native store, people have gotten used to and expect the benefit of mobile access,” the report said. “That means no business can afford to disregard mobile, yet our research shows that only 8 per cent of SMEs have a mobile optimised website.”

SMEs make up 99.8 per cent of all businesses within the UK and supply six out of each 10 jobs. 35 per cent said that purchasing the stationery came just before marketing.