May 15, 2013

The Washington Post Media’s Capital Insight group has launched a mobile application that bundles news from the polling industry to let consumers quickly access content.

The Poll Watch app is obtainable without charge download from Apple’s App Store and Google Play. Apps have played an immense role in shaping the Washington Post’s mobile strategy before few years.

“Poll Watch is good for journalists and anyone who desires to stay on top of public opinion research,” said Jon Cohen, general manager and polling director of Capital Insight, Washington.

Capital Insight is the independent polling group of Washington Post Media. The corporate provides quantitative and qualitative research and analysis for The Washington Post newsroom and the publisher’s advertising division.

Political hub
The app is being rolled out along side the approaching American Association for Public Opinion Research conference, if you want to occur in Boston from May 16 – 19.

Users with the app might be ready to follow at the side of discussions, presentations and graphics through the conference. Additionally, Instagram photos and tweets from the development might be aggregated into the app.

The app lets consumers follow news inside the polling industry. News from all major polling outfits within the America are bundled into the app.

Three tabs run along the lowest of the app – news, Twitter and info.

Under the scoop section, consumers can view polling charts, articles and commentary from The Washington Post.

The information tab lets users skim through a listing of polling resources that link consumers to information akin to the Capital Insight blog, Washington Post polls and Pew Research Center Polls.

With consumers hoping on their mobile devices as a first-rate solution to read news, the Washington Post app is decided as much as be used for repeat visits from consumers.

Mobile publisher
The Poll Watch app is the newest example of the way apps are playing crucial role inside the Washington Post’s mobile and digital strategy.

Most recently, the corporate revamped its flagship iPad app with new features – consisting of digital copies of print articles – to achieve both Web-savvy users and readers preferring to read a print version of the paper (see story). 

Additionally, the publisher has used more niche apps to segment portions of content.

The company rolled out a city guides app last year to assist drive tourism and let consumers scout out local deals and provides, as an instance (see story).

For the hot elections, the Washington Post also launched an election app last year that aggregated the entire publisher’s content in a single place for voters (see story). 

“Irrespective of where you’re, you’ll be able to understand where the rustic stands at the latest issues [with the app],” Mr. Cohen said.

Final Take
Lauren Johnson is associate reporter on Mobile Marketer, New York