Digital Marketing – Page 27 – Diggit Mobile Marketing

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July 22, 2013

MobFox Deploys Device Detection from Sci...

MobFox has integrated ScientiaMobile’s WURFL InFuze device detection solution into its mobile ad network, to enhance its targeting capabilities and responsiveness to ad requests. MobFox is leveraging the device detection capabilities in two ways – to serve advertising content that’s the correct dimensions for the users’ device, ...

July 20, 2013

The private Data Dilemma

When it involves consumer data, we strongly believe that there’s just one true owner – the patron – and that is why we’re actively building technology that permits consumers to govern their data, in exchange for personalised and rewardi...

July 18, 2013

Manchester City Council’s Launches Mob...

Manchester City Council has become some of the first to utterly re-design its website using a mobile-first strategy. The responsive design site created by Jadu groups familiar issues right into a choice of categories identified by rather cool looking icons for...

July 16, 2013

Post Cereals Launches Display-Based Mobi...

Post Cereals has launched a display-based mobile campaign via the Pocket Ranger mobile app network for US state parks, as reported by AdWeek. The Pocket Ranger app is the creation of ParksByNature, a network for US state parks that allows the creation of custo...

July 14, 2013

Over 50 Per Cent of shoppers Use a Mobil...

A joint study conducted by IAB, InMobi and Viggle has found that buyers are increasingly using mobile devices for money management. The study, entitled “Mobile and Money,” found that 58 per cent of respondents used their bank’s mobile app, while 25 per c...

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